Hook
11 - 50 employees
📱 Media
👥 B2C
💰 $3M Seed Round - Hook on 2025-03
Media • B2C
Hook is a mobile-first social music discovery app from Hook Music Inc. It lets users browse and remix short music “hooks,” participate in challenges and leaderboards, and engage with creator-driven audio content and filters. The platform is consumer-focused, emphasizing discovery, social sharing, and user-generated remixes and collaborations.
Creator Partnerships Lead
🕒 May 7
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Hook
11 - 50 employees
📱 Media
👥 B2C
💰 $3M Seed Round - Hook on 2025-03
Media • B2C
Hook is a mobile-first social music discovery app from Hook Music Inc. It lets users browse and remix short music “hooks,” participate in challenges and leaderboards, and engage with creator-driven audio content and filters. The platform is consumer-focused, emphasizing discovery, social sharing, and user-generated remixes and collaborations.
📋 Description
• Build and scale our Creator Acquisition, Retention, Engagement and Monetization engine • Identify and sign high-impact creator segments (musicians, remixers, music fans, tastemakers) who drive new user acquisition and content virality • Build scalable outreach and onboarding pipelines, from creator sourcing to seeding campaigns and ambassador programs • Own creator acquisition KPIs: new creator signups, activation rate, content output, K-factor, and downstream MAU impact • Develop tiered partnership structures: from micro-creator seeding programs to anchor deals • Design and run creator lifecycle programs that keep creators active, growing, and deepening their investment in Hook • Build feedback loops between creators and Product — ensuring the roadmap solves for real creator pain points • Develop creator education, toolkits, and community programs that reduce churn and increase content frequency • Own creator retention metrics: monthly active creators, content cadence, and creator NPS • Design monetization programs that give creators real incentive to build on Hook, from leaderboard mechanics to revenue share models, creator funds, and brand partnership facilitation down the road • Work with leadership to define Hook's long-term creator economics strategy • Optimize monetization metrics like creator earnings, deal volume, and creator LTV • Turn creators into Hook's most powerful distribution channel by building programs and incentive structures that drive sharing, referrals, and cross-platform amplification • Partner with Growth and Product to build creator-native virality features: referral loops, duet/collab mechanics, social sharing tools, and challenge formats • Identify and amplify Hook's highest-K creators, the ones whose content generates the highest new user acquisition downstream • Own virality metrics: share rate, K-factor contribution by creator segment, viral content volume • Build and manage a lean, high-output Creator & Community team as the company scales • Establish playbooks, systems, and tooling that allow the team to operate efficiently at scale • Serve as the internal voice of the creator, advocating for creator needs across Product, Marketing, and Operations • Ensure creator programs are fully integrated with company-wide growth strategy
🎯 Requirements
• 6-8 years of experience in creator partnerships & growth at a leading creator-focused music platform • Proven track record building creator acquisition programs from scratch: you've stood up a creator pipeline, not just managed one • Deep expertise in creator retention: you've built engagement programs, creator communities, and lifecycle communications that measurably reduced churn • Hands-on experience designing or operating creator monetization models: revenue share, creator funds, or direct-to-fan programs • Demonstrated ability to engineer creator-driven virality by understanding K-factor, referral loops, and how to make sharing feel native to the creator experience • Strong command of creator economy metrics • Ability to operate both strategically and hands-on, comfortable moving between defining the creator strategy and personally closing a high-priority creator deal • Track record of cross-functional collaboration with Product, Operations, Growth, and Marketing teams translating creator insights into product improvements and campaign strategies • Experience working with music creators, music communities, or audio-native platforms and having a strong network across the creator ecosystem (you know the managers, agents, multi-channel networks, and tastemakers who matter) is a strong plus.
🏖️ Benefits
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