Senior Digital Paid Ad Manager

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $149k - $185k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Horizon3.ai

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

Horizon3. ai is a cybersecurity company that specializes in autonomous penetration testing through its platform, NodeZero. The company's mission is to proactively identify and address attack vectors before they can be exploited, allowing organizations to continuously assess their security posture across various environments including cloud, IoT, and on-premises systems. Founded by veterans from the US Special Operations and National Security sectors, Horizon3. ai offers a self-service SaaS solution that provides organizations with insights into their security vulnerabilities without requiring persistent or credentialed agents.

📋 Description

• Own the paid digital advertising strategy across assigned segments, audiences, regions, products, and funnel stages • Translate business, pipeline, and go-to-market priorities into paid media plans with audiences, investment levels, channel mix, messaging, timing, and success metrics • Build integrated paid media strategies across awareness, demand creation, account engagement, opportunity acceleration, and customer or expansion motions • Recommend channel and budget allocation based on account opportunity, audience quality, intent, conversion, pipeline contribution, and efficiency • Define and prioritize target accounts and buying groups for paid activation with ABM, Sales, SDR, and Demand Generation leaders • Coordinate account-based advertising across LinkedIn, Influ2 or equivalent platforms, display, retargeting, and other paid channels • Own end-to-end campaign execution, including briefs, audience setup, creative requirements, build, QA, launch, monitoring, optimization, and reporting • Build and manage campaigns across paid social, search, display, retargeting, programmatic, partner, and account-based channels • Partner with Content, Product Marketing, ABM, and Creative teams to develop and test ads, landing pages, offers, proof points, and calls to action • Establish testing roadmaps across audience, creative, message, offer, placement, bid strategy, landing page, cadence, and conversion experience • Monitor performance and adjust bids, budgets, targeting, placements, frequency, creative rotation, and campaign sequencing • Define and own paid media KPIs, attribution approaches, reporting, and pipeline measurement • Partner with Marketing Operations and Revenue Operations on campaign setup, UTM standards, Salesforce attribution, account matching, and lifecycle tracking • Analyze paid media, account engagement, funnel, and pipeline data to identify trends, gaps, anomalies, and opportunities • Own paid media platform operations, audience and campaign governance, tracking, consent, attribution, and operational processes • Use AI and emerging tools to improve audience research, creative iteration, troubleshooting, reporting, and productivity • Lead cross-functional paid media programs and communicate plans, risks, results, and recommendations to stakeholders • Mentor peers and strengthen paid media, testing, measurement, and operating practices across Marketing

🎯 Requirements

• 5+ years of experience in paid media, digital marketing, demand generation, performance marketing, ABM, or a related B2B marketing function • Proven track record owning paid digital strategy and execution across multiple channels, with measurable pipeline or revenue impact • Strong hands-on experience with LinkedIn Campaign Manager, Google Ads or equivalent search platforms, display or programmatic platforms, and account-based advertising tools • Experience developing paid media plans across funnel stages, target segments, buying groups, regions, and account tiers • Demonstrated ability to manage budgets, forecast spend, allocate investment, and make data-driven tradeoffs • Strong understanding of audience development, account targeting, segmentation, suppression, retargeting, frequency management, and lifecycle activation • Experience designing and executing structured tests across audience, creative, messaging, offers, landing pages, and channel mix • Strong command of campaign tracking, UTM standards, Salesforce or CRM campaign structures, attribution, and performance reporting • Experience partnering with Marketing Operations, Demand Generation, ABM, Sales, SDRs, Product Marketing, Content, and Creative teams • Strong analytical judgment and comfort using paid media, funnel, account engagement, conversion, and pipeline data • Ability to translate complex or technical subject matter into relevant paid advertising concepts and audience-specific messaging • Highly organized, able to manage multiple campaigns, audiences, budgets, stakeholders, and timelines • Strong written and verbal communication skills • Ability to operate independently, create structure in an evolving environment, and influence without direct authority • Strong attention to detail and sound judgment regarding brand, compliance, data quality, and efficiency • Preferred: experience in cybersecurity, DevSecOps, cloud security, or highly technical B2B SaaS • Preferred: experience with Influ2, 6sense, Demandbase, Terminus, Bombora, ZoomInfo, Pardot, Marketo, HubSpot, Tableau, Power BI, Looker, or AI and automation tools

🏖️ Benefits

• Equity package in the form of stock options for all full-time roles • Health, vision & dental insurance for you and your family • Flexible vacation policy • Generous parental leave • Career development opportunities • Inclusive and collaborative work culture • Remote and hybrid work models depending on role and location • Up to 10% travel for internal offsites, key industry events, and team alignment; job-related travel expenses reviewed and approved by manager