
201 - 500 employees
Founded 2003
📣 Marketing
💼 Consulting
Marketing • Digital Transformation • Consulting
Horizontal Digital is an experience-forward consultancy that focuses on placing people at the center of their solutions. They specialize in creating meaningful, end-to-end digital experiences through strategy, creativity, and technology. Their services include CX strategy and design, sales, service, CRM, commerce, customer data management, digital experience management, infrastructure, integrations, governance, analytics, AI, and marketing automation. Additionally, Horizontal Digital offers a Marketing Cloud Master Class and has experience in enhancing digital customer journeys for brands like Shure. The company operates globally with offices in the US, India, UK, UAE, and Malaysia.
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201 - 500 employees
Founded 2003
📣 Marketing
💼 Consulting
Marketing • Digital Transformation • Consulting
Horizontal Digital is an experience-forward consultancy that focuses on placing people at the center of their solutions. They specialize in creating meaningful, end-to-end digital experiences through strategy, creativity, and technology. Their services include CX strategy and design, sales, service, CRM, commerce, customer data management, digital experience management, infrastructure, integrations, governance, analytics, AI, and marketing automation. Additionally, Horizontal Digital offers a Marketing Cloud Master Class and has experience in enhancing digital customer journeys for brands like Shure. The company operates globally with offices in the US, India, UK, UAE, and Malaysia.
• Translate business needs into well-structured user stories with descriptions and acceptance criteria. • Lead backlog refinement by ensuring requirements are clear, feasible, and aligned with business goals. • Assist in solution design sessions by providing documentation and clarifications. • Support scope management by documenting changes and raising feasibility concerns. • Identify potential risks or blockers and escalate for guidance and resolution. • Gather stakeholder input to inform backlog prioritization, requirements, and dependencies. • Act as a liaison between business and technical teams under senior guidance. • Participate in sprint planning, backlog grooming, daily stand-ups, and retrospectives. • Collaborate with developers, QA, and product teams to ensure delivery readiness and quality outcomes. • Maintain a transparent and organized backlog and ensure items are development ready. • Ensure traceability between business goals and user stories. • Develop an intermediate understanding of the digital ecosystem, including CMS, CRM, and related engagement platforms. • Contribute to team knowledge sharing, documentation, and process improvement efforts.
• 4+ years of experience working on digital initiatives, software development, or IT projects as a Business Systems Analyst, or in a similar role. • Experience working with enterprise CMS platforms (such as Sitecore, Optimizely, Contenstack, Adobe Experience Manager (AEM) preferred). • Familiarity with digital ecosystems such as ERP, PIM, marketing automation, personalization, or customer service tools. • Agency/consultancy experience highly preferred. • Basic to intermediate knowledge of API-driven integrations and data interchange across the customer journey. • Bachelor’s Degree (or foreign equivalent) required. • Demonstrated experience supporting backlog management, writing user stories, participating in backlog refinement, iterative delivery, and UAT. • Experience working in agile delivery environments, with familiarity in Scrum or Kanban. • Certifications in Agile, Scrum, or Product Ownership are a plus (e.g., CSPO, SAFe PMPO, CSM). • Experience with Jira/Confluence toolset preferred.
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