Senior Connected Web Experience, Conversion Strategist

🔥 20 hours ago

🇺🇸 United States – Remote

💵 $131k - $170k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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OneStream Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💸 Finance

🏢 Enterprise

💰 Series B on 2021-04

Software • Finance • Enterprise

OneStream Software is a financial software solutions provider that specializes in streamlining financial consolidation, reporting, and planning processes for businesses. Their platform is designed to enhance organizational efficiency by integrating various financial functions into a single, easily manageable system, thereby enabling businesses to make informed decisions based on real-time financial data.

📋 Description

• Provide content and information architecture strategy and direction to Web Operations and Development • Set website content strategy across taxonomy, structure, narrative, and buyer-stage alignment • Lead high-priority web projects end-to-end, including site sections, campaign hubs, launch experiences, interactive tools, and event microsites • Partner with Product Marketing to translate positioning and competitive differentiation into digital experiences • Establish web writing standards, content briefs, and CMS authoring guidelines • Brief Creative and Video on visual storytelling needs • Define web governance, intake criteria, prioritization frameworks, approval workflows, and page lifecycle management • Shape navigation and internal linking for users and AI/search systems • Own messaging continuity across web content, paid landing pages, chat copy, and campaign experiences • Partner with Campaigns, Performance Marketing, Marketing Operations, and Web Development on landing pages, chat flows, personalization, and buyer intent • Audit digital journeys, identify message gaps and friction points, and drive fixes • Map content, CTAs, and navigation through the funnel • Design validation-oriented chat and web experiences for AI-referred and high-intent buyers • Define and track journey-stage KPIs • Own website personalization strategy and roadmap • Define form strategy and progressive profiling • Activate visitor, firmographic, and intent data in on-site experiences • Improve content credibility and structured answers for AI engines across core finance categories • Close competitive gaps in AI-generated narratives with the SEO/AEO Lead • Surface proof points, customer stories, technical depth, and integration coverage • Connect narrative gaps to competitive risk and revenue exposure • Own web project scoping and intake, stakeholder discovery, workshops, expectations, and success criteria • Communicate project progress and translate technical complexity into business language • Own the web performance dashboard and prioritize action from traffic, engagement, conversion, and journey data • Maintain A/B and multivariate testing roadmap • Define hypotheses, document results, and maintain a shared knowledge base • Report web performance and pipeline contribution to marketing leadership • Serve as the connective hub of the Digital Marketing team and cross-functional partners

🎯 Requirements

• Bachelor's degree in English, Journalism, Communications or Business • 7+ years in B2B SaaS web, content, or digital marketing strategy • Senior- or principal-level ownership of web or content strategy • Proven record of measurable organic growth across traffic, share of voice, conversion, and pipeline • Ability to defend results to executives, boards, and investors • Proven ownership of complex web and/or development projects from strategy through launch • Strong program management skills • Exceptional web writing skills • Deep understanding of B2B buyer journeys • Experience designing content architectures, content graphs, structured FAQs, and AI-extractable proof points • Strong analytics skills, including GA4, heatmap tools, and A/B testing • Daily hands-on use of Claude and Microsoft Copilot • Working knowledge of CMS platforms, ideally Sanity • Working knowledge of HTML/CSS and responsive design • Ability to contribute to wireframe and information architecture decisions • Ability to brief creative and video teams • Legally authorized to work for any company in the United States without sponsorship

🏖️ Benefits

• Vision insurance • Medical insurance • Life insurance • Dental insurance • 401K/retirement plan • Short- and long-term disability insurance • Vacation time • Paid holidays • Professional development • Multiple training opportunities • Flexible remote work • Transparency around corporate structure, salary, and benefits • Strong culture and camaraderie • Variety of project work • Core value of customer success