Media Strategist

🕒 September 2

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $85k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SimpsonScarborough

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📚 Education

📣 Marketing

Education • Marketing

SimpsonScarborough is a full-service agency specializing in higher education branding and marketing. The company provides a range of services including brand strategy, creative, digital, media, and market research. It focuses on helping colleges and universities build inspiring and enduring brands. With insights into the latest trends and challenges in higher education marketing, it aims to support Chief Marketing Officers and their teams. SimpsonScarborough is committed to being an advocate and ally for higher education institutions, providing strategic insights and fostering brand development.

📋 Description

• Lead day-to-day client communications related to media strategy and performance • Simplify complex media concepts into clear, actionable insights and act as a strategic partner • Synthesize research, performance data, enrollment trends, and market signals into actionable media strategies • Develop full-funnel, multi-channel media strategies across the audience journey • Define the role of each channel, message, and asset • Identify and prioritize target audiences based on growth potential, institutional fit, and decision drivers • Partner with Creative, Strategy, and Accounts teams on insight-rooted messaging, briefs, and campaign ideas • Establish KPIs aligned to campaign goals • Interpret performance data and guide strategic optimizations

🎯 Requirements

• 4–6 years of experience in media strategy, planning, buying, and/or activation • Hands-on experience developing full-funnel media strategies across digital, social, search, programmatic, and emerging channels • Proven ability to prioritize audiences, align channel mix to strategy, and connect media decisions to business outcomes • Ability to explain complex media concepts in clear, accessible language for client education • Experience defining KPIs, interpreting performance, and guiding optimization strategies • Bachelor’s degree and/or an equivalent combination of education and relevant experience

🏖️ Benefits

• Comprehensive benefits package including nationwide health, dental, and vision coverage • 401(k) with employer contribution • Employer-paid life insurance and short-term disability • Flexible time off (FTO) • Sick leave • Volunteer leave • Bereavement leave • Paid parental leave • Birthday day off • Two agency-wide closures in the summer and winter • Monthly lifestyle stipend for wellness costs such as streaming subscriptions, gym, or phone/internet costs • Fully remote work arrangement