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Senior Display Media Strategist

đŸ”„ 0 minutes ago

🏄 California, Colorado, +25 more states – Remote

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đŸ’” $99k - $134k / year

⏰ Full Time

🟠 Senior

🩅 H1B Visa Sponsor

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đŸ‘» Ghost score 1%

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Logo of Global Overview

Global Overview

51 - 200 employees

📣 Marketing

đŸ›ïž eCommerce

đŸ‘„ B2C

Marketing ‱ eCommerce ‱ B2C

Global Overview is a full-service agency specializing in supporting Amazon businesses. Founded in 2008, it focuses on helping brands achieve long-term success on Amazon and other eCommerce platforms by driving profitability, increasing market share, and building brand equity. The company's services include advertising strategies tailored for Amazon and other eCommerce channels, building foundational partnerships, and customizing strategies that blend technology and human touch. Global Overview operates globally with locations in Minneapolis, Seattle, and London.

📋 Description

‱ Align with account teams on Amazon initiatives while presenting digital advertising solutions for strategic vendors ‱ Develop and execute complex programmatic advertising strategies to achieve campaign objectives and recommend growth solutions ‱ Create and manage complex campaigns, including ad creative, targeting, bidding, budget pacing, and optimization ‱ Analyze campaign performance data, create custom reports, identify trends, uncover insights, and make data-driven optimizations ‱ Provide campaign performance reports and present insights and recommendations to clients or internal stakeholders ‱ Manage client and partner relationships and collaborate with sales, creative, product, marketing, retail, operations, and manufacturing teams ‱ Develop comprehensive advertising strategies aligned with business goals and revenue growth ‱ Train and mentor junior team members ‱ Use, manage, and optimize display advertising products and proprietary tools to grow brand awareness, drive traffic, and increase sales ‱ Stay current with Amazon DSP platform features and identify opportunities to expand advertising reach ‱ Produce recurring digital advertising reports and identify optimization insights to accelerate growth ‱ Develop upsell recommendations beyond individual campaigns and contribute to future plans ‱ Act as a strategic partner for customers, developing solutions and prioritizing initiatives ‱ Manage complex escalations across multiple business units ‱ Participate in pod structures to execute marketing and brand development strategies ‱ Maximize the efficiency and effectiveness of programmatic advertising campaigns on Amazon's DSP platform ‱ Complete ad hoc projects as assigned

🎯 Requirements

‱ Lead with consultative approach to grow existing and new businesses ‱ Demonstrated experience leading client relationships ‱ Strong background in advertising and media planning ‱ Digital marketing, search engine marketing, programmatic advertising, and social media experience ‱ Excellent written, oral and interpersonal communication skills ‱ Proficiency with Amazon tools, including the Amazon Advertising suite of solutions ‱ Proficiency in Microsoft Office Suite, specifically Microsoft Excel and PowerPoint ‱ Ability to analyze large data sets and identify trends to inform the business ‱ Strategic Thinker ‱ Post-secondary education or equivalent experience ‱ 5+ Years of experience with Amazon DSP ‱ Utilization of Trade Desk, Facebook Ads, Google Display Network or other demand side platform highly preferred ‱ Travel up to 20% ‱ Candidates must reside in one of: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, WA, or WI ‱ Sponsorship unavailable for this role

đŸ–ïž Benefits

‱ Medical ‱ Dental ‱ Vision ‱ Bonus ‱ PTO ‱ 401K

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