Director, SEO – AEO

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🐻 Alaska, Hawaii, +2 more states – Remote

🐻 Alaska – Remote 🌺 Hawaii – Remote ⚜️ Louisiana – Remote 🦬 Montana – Remote

⏰ Full Time

🔴 Lead

📈 SEO Marketing

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Houzz

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

🛍️ eCommerce

🏪 Marketplace

☁️ SaaS

eCommerce • Marketplace • SaaS

Houzz is a comprehensive platform that caters to homeowners and industry professionals involved in home renovation and design. The platform features a wide range of design ideas, photos, and articles on various rooms and home elements, from kitchens and bathrooms to outdoor spaces. It also offers a marketplace for home improvement products, furniture, and decor. Additionally, Houzz provides professional software solutions for design and construction projects, including tools for project management, 3D renderings, and estimate creation. The platform connects users with a variety of professionals such as architects, interior designers, and contractors.

📋 Description

• Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total) • Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM • Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team • Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects • Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes • Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking • Conduct keyword research and competitor research • Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership • Write copy or edit existing copy to improve SEO/AEO performance • Continually expand your knowledge of SEO/AEO and mentor the team

🎯 Requirements

• At least 10 years of in house SEO experience, with 5+ years of team leadership experience • At least 5 years of SEO Product Management experience working with engineers in an agile setting • At least 5 years of SEO experience on a large multi million URL site • At least 5 years of experience with B2B SaaS or Content Marketing SEO • Experience creating SEO performance forecasts • Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals • Experience working with C-Level leadership • Ability to write/edit user-focused SEO copy & articles • Strong analytical ability • Proficiency in Excel/Google Sheets

🏖️ Benefits

• Houzz is an Equal Employment Opportunity employer • Diversity and inclusion programs • Employee resource groups