Organic Search Manager

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Kapitus

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2006

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Kapitus is a financial services company that provides customized financing solutions to small and growing businesses. It offers a range of products including business loans, lines of credit, equipment financing, revenue-based financing, invoice factoring, and purchase order financing, and operates both as a direct lender and through a broad financing network via its KapitusPLUS process. Kapitus emphasizes a streamlined application process that can generate multiple competing offers, supports clients with financing specialists and educational resources, and partners with providers like Experian to help businesses manage and improve credit.

📋 Description

• Assist in the development and execution of comprehensive SEO and AI Search Optimization (AISO/GEO) strategies that support business growth and brand objectives. • Conduct keyword, prompt, topic, competitor, and search intent research to identify opportunities across the customer journey. • Assist in building and maintaining organic search roadmaps aligned with company goals and content priorities. • Identify emerging search trends, algorithm updates, AI search developments, and opportunities to improve organic performance. • Monitor competitive search landscapes and recommend strategic initiatives to increase market visibility and share of voice. • Monitor Kapitus' visibility across AI-powered search and answer platforms, including ChatGPT, Gemini, Perplexity, Claude, and emerging search experiences. • Evaluate how AI platforms represent the Kapitus brand, products, and expertise. • Identify opportunities to improve citation frequency, content discoverability, entity recognition, and brand visibility within AI-generated responses. • Develop recommendations to improve inclusion in AI-powered search experiences. • Research emerging AI search optimization methodologies and recommend testing opportunities. • Monitor competitor visibility and share-of-voice across AI search platforms. • Assist in the development of SEO- and AISO-driven content strategies that support brand awareness, lead generation, customer education, and thought leadership initiatives. • Create detailed content briefs, outlines, optimization recommendations, and content refresh plans for writers and subject matter experts. • Conduct content gap analyses and identify opportunities to expand topical authority. • Support the development of topic ecosystems, thought leadership content, research reports, digital PR initiatives, videos, tools, and other content assets designed to improve organic visibility and authority. • Ensure content follows SEO, AISO, schema, E-E-A-T, and content quality best practices. • Develop recommendations for internal linking, content consolidation, content refreshes, and content performance improvements. • Conduct ongoing technical SEO audits and website health assessments. • Partner with appropriate stakeholders to ensure recommendations are implemented effectively. • Monitor website health and proactively identify issues impacting search performance. • Build recurring reports that translate data into actionable business insights. • Analyze content and search performance to identify opportunities for optimization and growth. • Monitor algorithm updates and assess potential impacts on website performance. • Serve as the organic search subject matter expert within the Brand Marketing team. • Work closely with the Director of Brand Marketing to integrate SEO and AI search best practices into content, PR, website, social media, and campaign initiatives. • Support digital PR, research, and authority-building programs that contribute to search visibility and brand credibility. • Collaborate with internal stakeholders and external partners to align organic search initiatives with broader marketing objectives. • Help educate team members on evolving SEO, AISO, and search marketing best practices. • Contribute to ongoing discussions around content strategy, website experience, and digital marketing performance.

🎯 Requirements

• Bachelor’s degree in Marketing or a related field; equivalent professional experience will also be considered. • 7 years of experience in search optimization. • Experience with AI Search Optimization (AISO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or related disciplines. • Strong understanding of technical search principles and website architecture. • Experience conducting technical SEO audits and translating findings into actionable recommendations. • Understanding of structured data and schema implementation. • Familiarity with digital PR, authority-building, and thought leadership programs. • Experience developing search-driven content strategies and detailed content briefs. • Experience working with search tools and platforms including, but not limited to: SEMRush, Ahrefs, Screaming Frog, GA 4. • Strong analytical, problem-solving, and organizational skills. • Experience working cross-functionally with content, web development, marketing, and agency partners. • Excellent communication and presentation skills. • Ability to manage multiple projects and priorities in a fast-paced environment.

🏖️ Benefits

• Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life. • Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses. • Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being. • 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense. • Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events. • Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones. • Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work. • LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include: • Pet and car insurance discounts. • Financial services such as LegalShield. • Relaxation and stress management tools. • Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life. • Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy. • Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities. • Paid Time Off and Sick Time. • Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.