Digital Marketing – Campaign Specialist

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🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

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HSO

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1987

We help companies modernize business operations, adopt intelligent automation, deliver real-time performance insights and connect the enterprise – accelerating the impact of digital transformation. Founded in 1987 and recognized as a trusted advisor, HSO is one of the world’s top business solution and implementation partners, large enough to serve, small enough to care.

📋 Description

• Execute integrated B2B marketing campaigns across email, web, landing pages, paid media, social channels, and other digital platforms • Translate campaign briefs and go-to-market priorities into coordinated execution plans, timelines, assets, and deliverables • Build and launch campaign emails, landing pages, forms, audience segments, nurture programs, and digital customer journeys • Manage campaign execution from setup through launch, optimization, and performance reporting • Execute digital programs supporting events and field marketing initiatives, including registrations, meetings, engagement, and post-event follow-up • Coordinate campaign activities with Demand Generation, ABM, Alliance, Content, Marketing Operations, Sales, and other stakeholders • Build, launch, manage, and optimize paid media programs across LinkedIn, Google, and other relevant platforms • Develop audience targeting strategies using account lists, CRM data, matched audiences, intent signals, and retargeting tactics • Evaluate new channels, advertising platforms, formats, and targeting approaches through testing • Monitor full-funnel performance, analyze results, manage budgets and media spend, and provide recommendations to improve engagement, conversion, lead progression, and pipeline contribution

🎯 Requirements

• 3–5 years of hands-on experience in B2B digital marketing, demand generation, paid media, campaign marketing, or a related field • Demonstrated success executing integrated marketing campaigns from initial build through launch, measurement, and optimization • Hands-on experience building and optimizing campaigns within LinkedIn Campaign Manager and Google Ads • Experience across paid search, paid social, display, retargeting, programmatic advertising, account-based advertising, or similar digital marketing channels • Strong knowledge of B2B audience targeting strategies • Experience building emails, landing pages, forms, segmentation strategies, and nurture campaigns within a marketing automation platform • Strong understanding of B2B demand generation and how digital marketing activities influence lead progression, opportunity creation, and pipeline growth • Experience with campaign tracking, UTM management, digital analytics, conversion measurement, and marketing performance reporting • Experience managing multiple campaigns simultaneously and using data-driven insights to make recommendations and optimize outcomes • Strong attention to detail and ability to independently manage campaign execution while collaborating across teams • Experience within B2B technology, SaaS, consulting, or professional services environments preferred • Experience marketing Microsoft technologies or working within the Microsoft ecosystem is a plus

🏖️ Benefits

• Competitive pay with a performance-based bonus • Unlimited paid time off • Flexible and affordable benefits program • Medical coverage • Dental coverage • Vision coverage • Flexible spending accounts • Health reimbursement account • 401(k) plan with a company match • Dynamic and thriving work environment • Equal Opportunity Employer

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