Lead Marketer, NAM Upmarket Strategy

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $114k - $182k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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HubSpot

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

📣 Marketing

B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

📋 Description

• Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels to drive pipeline and revenue • Own end-to-end campaign execution, including audience strategy, landing pages, invitations, nurture programs, sales enablement, and performance optimization • Develop paid, earned, and owned media channel strategies aligned to audience, industry, competitive, and customer lifecycle priorities • Recruit and manage executive speakers, customer advocates, and industry experts • Create AI-enabled campaign playbooks and improve reach, experimentation, and answer-engine visibility • Lead field program execution, including venue selection, vendors, contracts, production, logistics, staffing, and onsite delivery • Manage program budgets, evaluate trade-offs, and optimize investment based on business performance • Partner with Sales, Product Marketing, Revenue Marketing, and Data teams to define targeting, align execution, and accelerate pipeline • Present campaign performance, risks, and recommendations to senior stakeholders • Build cross-functional relationships while prioritizing, challenging, and navigating competing requests • Own Net New and Install-Base pipeline targets and iMRR contribution from field and integrated programs

🎯 Requirements

• Experience leading end-to-end marketing programs in a fast-paced B2B SaaS environment • Proven success building integrated digital and field marketing programs that generate pipeline and revenue • Strong understanding of B2B sales processes, go-to-market strategies, and SLA-driven operating models • Experience using data, AI, and automation to improve audience targeting, campaign performance, and marketing effectiveness • Strong analytical skills and ability to translate performance data into business recommendations • Experience managing budgets, vendors, contracts, event production, and multiple concurrent initiatives • Ability to influence senior stakeholders, align cross-functional teams, and drive execution through ambiguity • Commitment to demonstrating HubSpot’s HEART values

🏖️ Benefits

• Annual cash compensation range of $114,000–$182,000 USD • Potential eligibility for on-target commission in eligible roles • Potential eligibility for annual bonus targets under HubSpot’s bonus plan • Potential eligibility to participate in HubSpot’s equity plan and receive restricted stock units (RSUs) • Potential eligibility for overtime pay in some roles • Remote work • Flexibility and connection-focused work environment • Accommodations or assistance for disabilities and alternative travel arrangements when needed