CRM Marketing Lead – Communications Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $126.3k - $173.7k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Define and evolve engagement strategies for Go365 + Stars journeys • Develop audience, messaging, personalization, channel, and engagement strategies for AXP journey design and execution • Establish journey frameworks identifying desired member behaviors, engagement opportunities, and measurable outcomes • Ensure strategies reflect member insights, business priorities, and performance data • Own the learning agenda, including hypotheses, testing priorities, optimization opportunities, and strategic recommendations • Partner with Marketing Analytics on measurement frameworks and performance evaluation • Translate data, experimentation results, and member insights into actionable recommendations • Advise the Pod Lead and marketing pod on journey priorities, engagement strategies, and optimization decisions • Align strategy, measurement, and execution with analytics, business, and cross-functional stakeholders • Collaborate across marketing, analytics, product, business, and channel teams • Communicate strategic recommendations, performance insights, and growth opportunities to stakeholders and leadership

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or 4+ years of equivalent relevant experience • 5+ years of experience in marketing strategy, lifecycle marketing, CRM marketing, customer engagement, retention marketing, or related disciplines • Experience developing data-driven marketing strategies for customer or member journey design and optimization • Demonstrated success turning customer insights, business objectives, and performance data into actionable marketing strategies • Experience improving marketing performance through testing, experimentation, personalization, and continuous optimization • Strong analytical thinking and comfort interpreting performance data • Experience influencing cross-functional teams and driving alignment in matrixed or agile environments • Exceptional communication, facilitation, prioritization, stakeholder management, and problem-solving skills • Ability to influence without direct authority and build accountability across diverse teams • Eastern Standard Time work hours • Ability to travel up to 10% • Minimum home internet speed of 25 Mbps download and 10 Mbps upload • Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information • Preferred: healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or regulated-industry experience • Preferred: experience with AXP, Adobe Journey Optimizer, or similar journey orchestration platforms • Preferred: familiarity with customer data platforms, Next Best Action frameworks, decisioning strategies, or advanced personalization • Preferred: experience developing learning agendas and testing and measurement plans • Preferred: experience working within agile marketing pods or cross-functional journey teams

🏖️ Benefits

• Bonus incentive plan based on company and/or individual performance • Medical benefits • Dental benefits • Vision benefits • 401(k) retirement savings plan • Paid time off • Company holidays • Personal holidays • Paid parental leave • Paid caregiver leave • Short-term disability • Long-term disability • Life insurance • Personal wellness support • Healthcare decision support for employees and families • Occasional travel to Humana offices for training or meetings