Senior Manager, CRM

Job not on LinkedIn

🔥 17 minutes ago

🇺🇸 United States – Remote

💵 $124k - $152k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Hungryroot

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏥 Healthcare

📦 Logistics

🍽️ Food & Beverage

Healthcare • Logistics • Food & Beverage

Hungryroot is a personalized, healthy food delivery service that focuses on making healthy eating accessible and convenient. The company offers tailored meal plans and easy-to-prepare recipes that cater to a variety of dietary preferences and goals, including gluten-free, vegetarian, high-protein, dairy-free, and more. Customers can save time on meal planning, shopping, and cooking, while reducing food waste and saving money. Hungryroot emphasizes fresh, whole foods and provides a wide range of meal options to support different nutritional needs. It aims to help customers achieve their health goals, such as reducing inflammation or increasing energy, with a flexible and budget-friendly subscription model.

📋 Description

• Develop and lead CRM strategy and roadmap across onboarding, activation, retention, reactivation and win-back • Own lifecycle, triggered, promotional and ad hoc communications across email, SMS and other notifications • Partner with Data Science and Product to build customer segmentation and personalization • Run testing across subject lines, content, offers, timing and flows, and document best practices • Collaborate with Creative & Content on customer-first messaging and design • Coordinate communications with Operations and Customer Care around delivery, shipping and service moments • Advocate for customers in cross-functional Digital, Product and Operations work • Manage, coach and develop CRM marketers and direct freelance or agency partners • Own deliverability, list health and CAN-SPAM, TCPA and CCPA compliance • Track and report CRM performance and retention/loyalty KPIs, including engagement, conversion, retention and revenue impact • Partner with Data Science and Engineering on Braze data pipelines and warehouse reporting • Serve as in-house Braze expert, owning Canvas architecture and improving CRM tooling, workflows and team processes • Report into Marketing leadership and collaborate with Creative & Content, Performance Marketing, Product, Data Science, Operations and Customer Care

🎯 Requirements

• 6-10 years of experience in CRM, lifecycle, service, account management, sales or email marketing • Track record of growing engagement, retention and revenue through lifecycle programs at direct-to-consumer (DTC) brands, ideally subscription or recurring-revenue businesses • Extensive hands-on experience with Braze (required), including Canvas Flow, segmentation, Liquid personalization, Connected Content and Currents • Strong analytical skills and results orientation • Deep experience designing and analyzing A/B, multivariate, holdout and incrementality tests • Comfortable with attribution and customer data • Experience with data pipelines that feed a CRM platform, including event and attribute schemas, warehouse-to-Braze syncs, and exporting engagement data for analysis • Strong project management and cross-functional collaboration skills • Looker and SQL strongly preferred • Experience building segmentation and personalization strategies with data and product teams is a plus • Startup or high-growth company experience, especially in food and e-commerce, is a plus

🏖️ Benefits

• Equity • Unlimited vacation policy • Universal paid parental leave • Monthly Hungryroot credit for delicious, healthy groceries • Comprehensive health, vision, dental, and life insurance • 401k with Company Match • A work from home stipend to support your initial home-office setup • Regular virtual team events • Annual company retreat • Remote-first culture with flexibility

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