AVP Demand Generation, Healthcare

🕒 August 21

🇺🇸 United States – Remote

💵 $230k - $260k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Own Healthcare pipeline creation and progression across priority accounts and segments • Execute against pipeline targets, plans, and investment priorities aligned to company revenue goals • Establish operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes • Lead a vertically aligned team of demand generation and field marketing leaders • Build a high-performing organization focused on pipeline performance, execution quality, and speed to market • Execute integrated demand generation strategies across digital, field, and account-based channels • Optimize campaigns, content, channel mix, conversion performance, and execution excellence • Align demand generation execution to Healthcare sales strategies and coverage models • Partner with Healthcare Sales leadership on pipeline targets, conversion outcomes, and account-based programs • Oversee Healthcare field marketing execution, industry events, and targeted engagement programs • Align field, digital, and SDR motions to support pipeline goals • Leverage partner relationships to drive Healthcare-focused growth initiatives • Oversee performance management frameworks across campaigns, channels, and programs • Apply AI, data-driven approaches, continuous improvement, and experimentation to improve scale, efficiency, targeting, and conversion outcomes

🎯 Requirements

• 12–15 years of experience in B2B marketing with leadership in demand generation, field marketing, or growth roles • Proven ability to drive pipeline and revenue outcomes within Healthcare or industry-based marketing models • Deep expertise in demand generation, pipeline management, digital marketing, performance optimization, and account-based marketing (ABM) • Demonstrated success executing integrated, cross-channel campaigns at scale • Proven experience executing within complex, global marketing organizations • Strong collaboration and stakeholder management skills • Track record of aligning senior stakeholders across Sales and Marketing to drive segment outcomes • Experience applying data, technology, and AI to improve marketing effectiveness • Ability to introduce data-driven experimentation and continuous improvement practices • Demonstrated ability to lead organizations through leadership of leaders • Experience leading vertically aligned demand generation teams within Healthcare or another regulated or specialized industry vertical • Understanding of Healthcare-specific buyer journeys, routes to market, and sub-segment dynamics • Ability to design and execute account-based marketing programs for priority enterprise Healthcare accounts • Experience overseeing performance management frameworks across campaigns, channels, and programs • Familiarity with partner-led, digital, and field-based go-to-market strategies within the Healthcare segment • Experience aligning field marketing, digital demand generation, and SDR motions • Remote work location in the United States

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Employee initiatives and giving campaigns • Inclusive workplace culture