AVP Demand Generation, Healthcare

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $230k - $260k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Own Healthcare pipeline creation and progression across priority accounts and segments • Execute against pipeline targets, plans, and investment priorities aligned to company revenue goals • Establish operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes • Lead a team of demand generation and field marketing leaders aligned to Healthcare • Build a high-performing organization accountable for pipeline performance, execution quality, and speed to market • Execute integrated demand generation strategies across digital, field, and account-based channels • Optimize campaigns, content, and channel mix to improve conversion performance • Partner with centralized digital teams to maintain vertical accountability and execution excellence • Align demand generation execution to Healthcare sales strategies and coverage models • Partner with Healthcare Sales leadership on pipeline targets, conversion outcomes, and account-based and segment-specific programs • Oversee Healthcare field marketing execution, including industry events and targeted engagement programs • Align field, digital, and SDR motions to support pipeline goals • Leverage partner relationships to drive Healthcare-focused growth initiatives • Track and optimize performance across campaigns, channels, and programs to maximize pipeline ROI • Apply AI and data-driven approaches, continuous improvement practices, and experimentation to improve scale, efficiency, targeting, and conversion outcomes

🎯 Requirements

• 12–15 years of experience in B2B marketing with leadership in demand generation, field marketing, or growth roles • Proven ability to drive pipeline and revenue outcomes within Healthcare or industry-based marketing models • Deep expertise in demand generation, pipeline management, digital marketing, performance optimization, and account-based marketing (ABM) • Demonstrated success executing integrated, cross-channel campaigns at scale • Proven experience executing within complex, global marketing organizations • Strong collaboration and stakeholder management skills • Track record of partnering closely with Sales leadership to drive pipeline outcomes • Experience applying data, technology, and AI to improve marketing effectiveness • Ability to introduce data-driven experimentation and continuous improvement practices • Demonstrated ability to lead teams and drive execution in fast-paced, high-growth environments • Strong organizational leadership skills and ability to build high-performing, accountable marketing organizations • Experience leading vertically aligned demand generation teams within Healthcare or another regulated or specialized industry vertical (bonus) • Proven ability to design and execute account-based marketing programs for priority enterprise accounts (bonus) • Experience managing investment allocation, campaign budgets, and marketing ROI optimization (bonus) • Familiarity with partner-led, digital, and field-based go-to-market strategies within Healthcare (bonus) • Experience aligning field marketing, digital demand generation, and SDR motions (bonus)

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Inclusive workplace culture • Employee initiatives and community giving campaigns and programs