Director, Solution Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $230k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of Hyland

Hyland

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Define and guide differentiated messaging and positioning for Hyland’s industry solutions • Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging • Plan and execute product and solution launches with product, sales, and demand generation teams • Build, lead, and develop a high-performing team of solution marketers • Identify industry trends, customer needs, and competitive insights to inform strategy and positioning • Partner with product, sales, demand generation, and customer success teams to drive pipeline growth and revenue outcomes • Oversee solution marketing across healthcare, insurance, banking, higher education, and government industries • Report to the SVP, Portfolio Marketing

🎯 Requirements

• 10+ years of experience in B2B product or solution marketing, including team leadership • Ability to translate product capabilities into clear, meaningful customer value with measurable business outcomes • Excellent written and verbal communication skills • Track record of delivering high-quality work under tight timelines • Ability to collaborate effectively and lead through influence across a large, matrixed organization • MBA or other advanced degree (a plus, not required) • Experience engaging with industry analysts and shaping market perception (a plus, not required) • Background in content management, process automation, collaboration, or related enterprise software markets (a plus, not required) • Demonstrated success building, coaching, and scaling high-performing marketing teams (a plus, not required) • Familiarity with modern marketing tools, technologies, and best practices (a plus, not required)

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Inclusive workplace culture • Employee initiatives and giving campaigns supporting community organizations

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