Director of Lifecycle Marketing

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 12%

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mPulse

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 Series unknown on 2022-02

Healthcare • SaaS • B2B

mPulse is a health experience and insights company that provides an AI-powered Health Experience and Insights (HXI) platform and a suite of products—predictive analytics, core communications, omnichannel engagement, health portals, content management, and acquisition & payments—to help health plans, health systems, and other healthcare organizations improve member engagement, close care gaps, and meet regulatory requirements. Their platform delivers personalized, data-driven outreach and automation at scale to support Medicare, Medicaid, commercial plans, TPAs, ACOs, pharmacies, and life sciences/clinical trials. mPulse emphasizes modernizing member portals, utilization management communications, CAHPS/HOS performance, and precision targeting to drive clinical and financial outcomes for clients (used by 400+ healthcare organizations per their materials).

📋 Description

• Own the end-to-end lifecycle marketing strategy across demand generation, onboarding, engagement, and retention • Translate business goals into quarterly and annual roadmaps • Build and lead a high-performing lifecycle marketing team • Establish processes for campaign planning, execution, and quality assurance • Define audience segmentation, targeting, and communication cadence frameworks • Serve as the internal authority on HubSpot and Salesforce for lifecycle and demand generation use cases • Partner with Marketing Operations on platform architecture, automation, and governance • Define KPIs across pipeline, conversion, retention, and engagement • Run structured test-and-learn programs, including A/B testing and holdouts • Partner with Account Management, Sales, Product Management, Client Success, and other cross-functional teams • Manage the marketing budget and forecast • Monitor spend and report utilization against pipeline and retention goals • Uphold mPulse brand standards across email, landing pages, and campaign creative • Present performance, insights, and strategic recommendations to the VP of Growth Marketing and executive stakeholders

🎯 Requirements

• Experience building or scaling lifecycle, demand generation, or retention marketing programs (healthcare or B2B2C a plus) • Strong written and verbal communication skills • High level of organization and attention to detail • Familiarity with marketing automation and CRM platforms, including HubSpot and Salesforce • Comfort managing multiple campaigns and stakeholders in a deadline-driven environment • Understanding of B2B2C marketing dynamics and pipeline/retention metrics • Excellent time management skills • Collaborative work ethic with strong cross-functional partnership skills • Demonstrated problem-solving and critical thinking skills • Strong writing and campaign copy-editing abilities • Bachelor's degree in marketing, business, or a related field • 8+ years of experience in demand generation, lifecycle, CRM, or retention marketing • 3+ years of experience leading and developing marketing managers or a small team • Proficiency with HubSpot and Salesforce • Ability to travel 5-10% • Ability to sit and work at a computer for extended periods of time

🏖️ Benefits

• Remote-First & Flexible PTO — work from wherever you're most productive • 100% company-paid employee-only medical, dental, and vision coverage option • Company contributions toward dependent coverage • Company-paid life and disability insurance • 401(k) with 4% match • Financial advisors to help you plan • 6 weeks parental leave • 30-60-90 day plans and frequent training • Peer-to-peer bonuses and team celebrations