Director, Lifecycle Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $140k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Lead a selection of clients and align account team recommendations with client objectives • Build and maintain relationships with senior client stakeholders • Partner with internal leadership to address escalations and resolve issues • Identify high-value opportunities to present, connect, and meet with key client stakeholders • Oversee client onboarding, offboarding, and account transitions • Ensure accurate and efficient delivery of Email & SMS operations requirements, including tracking and deliverability • Partner with other agency teams to provide best-in-class client guidance • Provide feedback, coaching, and evaluation for team members • Conduct weekly 1:1 meetings and support team members' goals and tasks • Manage client relationships, product delivery, team building, and career growth • Collaborate with Pod Leaders and Directors to achieve financial targets and manage staffing, allocations, and client margin • Monitor industry, consumer, platform, and vertical trends • Implement innovative tactics and technologies to improve campaign effectiveness • Develop thought leadership plans for the channel and Email & SMS team • Develop client education strategies focused on advanced Email & SMS techniques • Apply market developments, emerging trends, and industry best practices to client strategies • Oversee integration and optimization of Email, SMS, in-app, push, and other lifecycle marketing channels • Enhance customer engagement, loyalty, and lifetime value through holistic, data-driven strategies

🎯 Requirements

• 10+ years of experience in Email & SMS Marketing roles • Proven track record of executing successful campaigns • 3–4 years of management experience • Expertise in at least one ESP, one SMP, and overlay/real-time content/onsite messaging vendors • Klaviyo, Braze, Iterable, or SFMC experience is a bonus • Demonstrated success analyzing data and using analytics tools to drive marketing decisions • Advanced computer skills including Google Suite, Microsoft Excel, and PowerPoint • Ability to multitask, prioritize, and manage time effectively across clients, partner relationships, and internal initiatives • Excellent communication and interpersonal skills • Ability to work effectively with external and internal teams

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible work arrangements • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with 100% match up to 4% of contributions • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources