Vice President, Marketing Strategy and Operations

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $292k - $327k / year

⏰ Full Time

🔴 Lead

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Partner with the CMO to define and operationalize the end-to-end marketing growth strategy • Translate business strategy into priorities, investment decisions, and execution frameworks across the global Marketing organization • Own the global marketing operating model and lead annual and quarterly planning • Drive prioritization and resource allocation to maximize pipeline impact and market outcomes • Develop and lead Marketing's performance framework • Own pipeline ROI and revenue impact measurement • Lead pipeline and demand creation reviews and provide executive-level visibility into marketing performance • Define and lead marketing data and technology strategy • Accelerate AI adoption for micro-segmentation, content optimization, and predictive insights • Evolve the martech ecosystem for ABM, GEO, and cross-channel engagement strategies • Build and lead the Marketing Strategy & Operations function • Establish governance frameworks, processes, and best practices • Lead enterprise-wide change initiatives related to systems, data, and ways of working • Advance digital and AI-driven visibility strategies, including Generative Engine Optimization (GEO) • Align brand, communications, analyst relations, and events to drive market leadership and growth

🎯 Requirements

• 15+ years of progressive marketing leadership experience • Experience owning strategy, operations, and revenue impact in a growing global B2B software or technology environment • Deep experience in demand generation, marketing operations, and performance management tied to pipeline and revenue outcomes • Proven track record of establishing and scaling marketing growth engines • Strong understanding of AI, ABM, digital transformation, and martech ecosystem management • Experience applying modern marketing capabilities to improve effectiveness at scale • Ability to partner with executive leadership and influence enterprise strategy • Experience advising the CMO and senior leadership on marketing performance, investment trade-offs, and growth opportunities • Bachelor's degree required • MBA or advanced degree preferred • Ability to operate effectively in a fast-paced, evolving, and globally distributed organization

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Positive, inclusive workplace culture • Employee initiatives and community giving campaigns