Campaign Manager, Software Marketing

Job not on LinkedIn

🔥 1 hour ago

🦞 Maine – Remote

🦞 Maine – Remote

💵 $120k - $123k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👮‍♀️ Software Engineering Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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IDEXX

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1983

🏥 Healthcare

🔬 Science

🤝 B2B

💰 Seed on 1984-02

Healthcare • Science • B2B

IDEXX is a global veterinary diagnostics and services company that develops products and services to improve the health and well‑being of pets, livestock, and to protect public essentials such as clean drinking water. It provides diagnostic tests, laboratory services, point‑of‑care analyzers, and consultation/testing support for scientists, and also offers practice management and clinical software used by veterinary clinics and reference laboratories. IDEXX primarily serves professional and institutional customers (veterinary practices, labs, and agricultural/food/water safety users) with integrated products and services.

📋 Description

• Plan and run multi-channel campaigns that acquire new IDEXX Veterinary Software customers and engage existing customers • Serve as point person for individual campaigns from briefing and build through launch and measurement • Turn acquisition and engagement goals into campaign plans with defined audiences, messages, channels, timelines, and success measures • Coordinate deliverables, deadlines, budgets, and risk escalation • Partner with paid media agencies, freelancers, creative agencies, and internal marketing teams • Coordinate creation of landing pages, emails, ads, guides, and webinars • Coordinate email campaign builds and launches in HubSpot • Support acquisition, adoption, onboarding, cross-sell, and retention campaigns • Track campaign performance, report results, and recommend changes to targeting, messaging, and channel mix • Maintain campaign calendars, briefs, templates, and status updates • Collaborate with product marketing, demand generation, events, sales, and customer success

🎯 Requirements

• 5+ years of experience in B2B marketing, including running multi-channel campaigns, ideally for a SaaS or technology business • Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and work experience • Experience supporting campaigns across paid media, email, web, and content • Experience working with external agencies and freelancers, including writing briefs and keeping work on schedule and on budget • Working knowledge of HubSpot • Familiarity with campaign performance metrics such as leads, MQLs, SQLs, conversion, and cost per lead • Strong project management and organizational skills • Clear writing and good editorial judgment • Ability to work independently and make sound decisions within established guidelines • Comfort switching between planning and hands-on execution • Experience in veterinary, healthcare, or practice management software is a plus • Ability to work Eastern time hours for remote work

🏖️ Benefits

• Opportunity for annual cash bonus • Health / Dental / Vision benefits day one • 5% matching 401k • On-the-job training and career advancement opportunities • Financial support • Pet insurance • Mental health resources • Volunteer paid days off • Employee stock program • Foundation donation matching • Comprehensive training programs • Competitive compensation, incentives, and benefits • Positive and respectful work culture that embraces challenges and encourages learning and discovery