Strategic Marketing Manager

🔥 0 minutes ago

🌾 Iowa, Wisconsin – Remote

🌾 Iowa – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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IFF

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

IFF is a global leader in the creation of flavors, fragrances, food ingredients, and health & biosciences. The company leverages cutting-edge science and creativity to develop sustainable solutions across various industries, enhancing food and beverage experiences, personal care products, and more. With a strong commitment to environmental and social governance, IFF focuses on innovation and responsible sourcing to improve lives and elevate everyday products.

📋 Description

• Develop category, consumer, and growth narratives aligned to strategic pillars, go-to-market priorities, and customer needs • Translate consumer, market, customer, and competitive intelligence into implications, recommendations, and opportunity frameworks • Develop category stories, customer-facing narratives, thought leadership content, and opportunity frameworks • Support and eventually lead customer innovation sessions and workshops from planning through facilitation and follow-up • Monitor category and consumer shifts, competitive activity, and emerging whitespace to identify growth opportunities • Lead strategic marketing initiatives including commercialization planning, launch support, growth-platform activation, and customer engagement programs • Analyze campaign and program performance and translate KPIs and market response into recommendations • Collaborate with Sales, Innovation, Product Management, Science, Market & Consumer Insights, and Regional Marketing • Move work from ambiguity to clear plans, high-quality deliverables, and actionable recommendations • Own commercialization and launch support, including positioning, messaging, customer activation tools, sales enablement materials, and market-readiness planning • Serve as strategic marketing lead for assigned category growth platforms

🎯 Requirements

• Bachelor's degree in Marketing, Business, Consumer Insights, Communications, or a related field, or equivalent relevant experience • Approximately 4 to 7 years of experience in consumer insights, market research, business intelligence, marketing, category management, or a related function • Experience working with consumer, customer, market, competitive, or syndicated intelligence and synthesizing qualitative and quantitative inputs • Ability to identify implications, form recommendations, and connect insights to business opportunities • Strong PowerPoint and presentation development skills • Excellent written and verbal communication skills • Self-directed problem solving, strong initiative, and comfort operating in an undefined environment • Ability to balance strategic thinking with hands-on execution, including research, synthesis, writing, presentation building, planning, and follow-through • Ability to build productive cross-functional relationships and present recommendations to internal and customer stakeholders

🏖️ Benefits

• Inclusive workplace supporting diversity and authenticity • Opportunities for professional growth and development • Remote work arrangement