Consumer GTM Lead

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🔥 0 minutes ago

🏈 Alabama, Alaska, +35 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $130k - $145k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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iFIT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Own the NordicTrack North America consumer business across retail and DTC channels • Partner with Sales to drive traffic, conversion, average order value, revenue, and retention metrics • Build and run the full-funnel, cross-channel go-to-market strategy from demand creation through retention • Connect brand, media, retail, merchandising, creative, site, and promotional decisions into a cohesive conversion strategy • Own audience, demand, positioning, merchandising, pricing, promotion, acquisition, retention, and channel P&L strategy • Identify conversion and retention barriers and uncover root causes • Monitor competitive, cultural, and consumer trends and determine strategic relevance • Define positioning and full-funnel communication frameworks for priority audiences • Plan go-to-market timelines, channel roles, assets, and success metrics • Write creative and campaign briefs defining audience, insight, message, tone, and guardrails • Evaluate creative and site performance and own commercial quality across brand, performance, retail, and site experience • Partner with Media, Finance, Social, Influencer, Analytics, Sales, Creative, and Merchandising teams • Develop product storytelling, merchandising, site, promotional, and lifecycle assets • Define and interpret metrics including traffic, conversion, AOV, retention, and contribution margin • Translate performance learnings into adjustments to strategy, pricing, merchandising, and channel emphasis

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • 5–7 years of experience in consumer go-to-market, retail, direct-to-consumer, e-commerce, or growth roles for physical products • Experience owning conversion, retention, or full-funnel performance across retail and/or DTC channels • Ability to make decisions with incomplete information and move work forward quickly • Proven judgment across brand and performance contexts, including pricing and promotion experience • Working understanding of performance marketing fundamentals, funnel economics, margin, and ROI considerations • Experience in both scaled brands and fast-moving, resource-constrained environments • Strong intuition for social-first creative and cultural relevance • Clear and concise written and verbal communication skills • Track record connecting brand, creative, and merchandising decisions to revenue and margin outcomes • High ownership mindset and willingness to step in wherever needed • Authorized to work in the United States without sponsorship