Product Marketing Manager

🕒 August 11

🇺🇸 United States – Remote

💵 $110.8k - $166.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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8x8

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

💼 Consulting

📣 Marketing

📦 Logistics

💰 $121.9M Post-IPO Equity on 2022-01

Consulting • Marketing • Logistics

8x8 is a comprehensive platform and partner designed to enhance customer experience (CX) by unifying business communications and interaction data. Trusted by over 3 million business users, 8x8 provides solutions such as contact centers, unified communications, and no-code APIs to address complex communication challenges. By integrating artificial intelligence into their platform, 8x8 helps businesses connect teams and customers, gain insights, and drive impactful results. The platform aims to modernize operations, mitigate risks, and build customer loyalty, offering a seamless and efficient experience for enterprises.

📋 Description

• Own the end-to-end go-to-market strategy and execution for the Workforce Engagement Management (WEM) category • Define market requirements, market sizing, and differentiated positioning for WEM • Conduct and apply customer research, competitive intelligence, and sales/customer success feedback • Build and own launch plans, value propositions, competitive narratives, and demo flows for feature releases and campaigns • Drive on-time, on-brand execution across teams • Partner with Product to shape roadmap trade-offs and prioritization using market evidence and customer voice • Enable Sales and Customer Success with pitches, battle cards, objection-handling frameworks, and playbooks • Co-develop and launch partner product integrations with internal teams and external partners • Own go-to-market narrative and enablement for co-marketed solutions • Drive data-driven demand generation and campaign management • Develop, execute, and optimize campaigns and content throughout the buyer journey • Track campaign performance against KPIs and refine based on insights • Develop pricing strategy, packaging recommendations, and financial modeling for the WEM segment • Mentor and guide associate-level product marketers on research methodology, positioning development, and launch execution

🎯 Requirements

• 3-6 years of B2B product marketing experience • Demonstrated ownership of a feature, product, or segment launch with measurable business results, such as bookings, ARR growth, or product adoption • Comfort with both sales-led growth (SLG) and product-led growth (PLG) motions • Experience in contact center, customer experience, or ERP environments is a plus • Curiosity about workforce engagement, WEM buyer personas and use cases, operational workflows, and competitive positioning • Competence in pricing strategy, value proposition design, storytelling, basic financial modeling, and BI dashboards • Strategic research skills, including customer interviews, competitive analysis, market segmentation, and TAM sizing • Strong communication and influence across functions; ability to present to executives and translate between Product and Sales • Project and program management skills, including owning timelines, tracking dependencies, and driving execution to completion • Ability to work with customer research, competitive intelligence, and sales/customer success feedback • For 8x8 jobs located in the US, participation in the E-Verify program

🏖️ Benefits

• Certain roles are eligible for discretionary merit increases, bonus and/or stock • Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role • Reasonable accommodation for individuals with disabilities in accordance with applicable laws