Territory Manager, Luxury Hospitality & Wellness Sales – Pilates Commercial

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Logo of iFIT

iFIT

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Own and grow a defined territory across the eastern United States within the luxury hospitality and wellness segment • Establish iFIT Pilates as the preferred reformer solution for premium fitness and wellness amenities at four- and five-star properties, destination spas, and luxury resort brands • Develop and manage a pipeline of hotel, resort, spa, and wellness accounts • Build relationships with procurement, spa, and fitness decision-makers to drive new business and account retention • Represent iFIT’s premium brand standard and client experience • Drive subscription-based sales models alongside hardware • Identify and prioritize target luxury hospitality and wellness accounts • Manage the full sales cycle from prospecting and site visits through proposal, negotiation, and installation coordination • Develop vertical-specific sales strategies focused on ROI and luxury fitness amenity purchasing • Secure premium placements of the NordicTrack Ultra line, including the Ultra 1 Reformer and Ultra series treadmills • Create bespoke commercial proposals and packages including equipment configuration, iFIT membership integration, and service support • Collaborate with Operations and Member Services on installation, onboarding, and ongoing partner support • Maintain CRM pipeline accuracy and provide forecasting and account updates to the Global Director • Represent iFIT at regional industry events including ISPA, boutique fitness summits, and Pilates conferences • Partner with Marketing and Product on client-specific collateral and demo experiences • Support Pilates education programs and identify adjacent wellness real estate verticals

🎯 Requirements

• Bachelor's degree in Business, Hospitality Management, Marketing, or a related field • 4+ years of B2B outside sales experience, ideally in fitness, wellness, or luxury hospitality • Ability to independently manage a territory and close complex, multi-stakeholder deals • Knowledge of Pilates, including reformer methodology, studio culture, and competitive equipment • Familiarity with CRM tools; Salesforce preferred • Authorized to work in the United States without sponsorship • Ability to travel regularly within the eastern United States territory • Preferred: Existing relationships with procurement, spa, and fitness decision-makers at major luxury hotel brands • Preferred: Experience as a Pilates instructor, studio owner, or Pilates industry professional • Preferred: Premium equipment or technology sales experience in fitness, spa, or hospitality settings • Preferred: Consultative, relationship-driven selling at C-suite and VP level

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