VP, Marketing – Global Brand

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Immunic Therapeutics

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🏥 Healthcare

💼 Consulting

⚖️ Legal

Healthcare • Consulting • Legal

Immunic Therapeutics is a late-stage biotechnology company focused on developing novel, orally administered small-molecule therapies for chronic inflammatory and autoimmune diseases, with particular programs targeting multiple sclerosis and celiac disease. The company advances differentiated clinical-stage programs (e. g. , vidofludimus calcium, IMU-856, IMU-381) aiming to provide efficacious, safe, and well-tolerated oral treatment options for neurologic and gastrointestinal immune-mediated conditions, while pursuing regulatory protections and commercialization pathways.

📋 Description

• Develop and own Immunic's global brand strategy and positioning for vidofludimus calcium in relapsing MS, ensuring a consistent core narrative that can be adapted across U.S. and international markets • Lead brand architecture, naming, and visual identity decisions in partnership with external agencies and internal stakeholders • Translate clinical and mechanism-of-action data into a differentiated, patient- and physician-relevant brand story • Lead marketing's contribution to integrated launch planning, ensuring brand strategy, messaging, and channel plans are ready ahead of anticipated regulatory approval • Apply lessons learned from prior global MS product launches to Immunic's launch playbook, including sequencing, market prioritization, and pre-launch disease education • Build and manage the marketing budget and launch investment plan in partnership with Finance and the Chief Commercial Officer • Design and build Immunic's global marketing function from the ground up, including organizational structure, headcount planning, and hiring • Select, onboard, and manage external agency partners (creative, media, market research, digital) needed to execute at launch quality with a lean internal team • Establish marketing operating processes and governance that can scale from pre-launch through commercial launch • Own healthcare provider (HCP) marketing strategy, including scientific and promotional messaging, congress presence, and field marketing support • Own patient- and caregiver-facing marketing and disease education strategy, working closely with the VP, Patient Advocacy to ensure alignment with the patient support and access strategy • Lead omnichannel and digital marketing strategy, including web, social, and non-personal promotion, appropriate to a specialty/rare disease launch • Lead global market research to inform positioning, messaging, and market prioritization decisions ahead of and following launch • Translate physician, patient, and payer insights into actionable brand and marketing strategy in partnership with Market Access and Medical Affairs • Partner closely with Market Access, Patient Advocacy, Medical Affairs, Regulatory, and Legal/Compliance to ensure marketing strategy is fully integrated into launch readiness • Represent the global brand perspective in leadership and launch readiness discussions, balancing global consistency with market-level flexibility • Coordinate with international colleagues and partners to ensure the brand strategy translates effectively outside the U.S., building on Immunic's operational roots in Germany

🎯 Requirements

• Bachelor's degree required; MBA or advanced degree preferred • 15+ years of progressive marketing experience in biotechnology or pharmaceuticals, with significant experience in brand and global marketing leadership roles • Direct experience leading global brand strategy and marketing through the launch of a therapy in multiple sclerosis • Proven track record building a marketing organization and brand strategy from the ground up ahead of a first commercial launch • Experience managing global or multi-market brand positioning, balancing core brand consistency with local market needs • Strong experience managing external agency partners across creative, media, digital, and market research • Demonstrated ability to translate clinical and scientific data into clear, differentiated brand positioning and messaging • Experience partnering closely with Market Access, Medical Affairs, and Patient Advocacy functions on integrated launch strategy • Comfort operating in a lean, fast-moving, pre-commercial biotech environment • Willingness and ability to travel approximately 25–35% of the time, including internationally • Experience launching a therapy with a novel mechanism of action or first-in-class positioning • Existing relationships within the global MS clinical, scientific, and advocacy community • Experience operating across both U.S. and European commercial environments • Familiarity with digital and omnichannel marketing approaches specific to specialty/rare disease brands.

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance • Global team events