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Creative Strategist

🔥 1 minute ago

🌲 North Carolina – Remote

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⏰ Full Time

🟡 Mid-level

đźź  Senior

🎨 Creative Strategist

đź‘» Ghost score 25%

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Logo of inBeat Agency

inBeat Agency

51 - 200 employees

Founded 2021

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

inBeat Agency is a creative growth agency specializing in influencer and performance marketing. They focus on influencer marketing across platforms like TikTok, Instagram, and Snapchat, using both macro and micro-influencers to drive brand engagement and measurable results. inBeat Agency offers services such as user-generated content (UGC) marketing, paid media strategies, and performance creative campaigns, leveraging data-driven insights to optimize campaign performance and ROI for brands. inBeat partners with various industries, including mobile apps, consumer packaged goods, direct-to-consumer products, and e-commerce, crafting tailored strategies to boost brand awareness and sales.

đź“‹ Description

• Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration • Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy • Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance • Build clear creative hypotheses, testing frameworks, and messaging systems • Write and guide performance copy that is structured, intentional, and measurable • Partner with design, editing, and media buying to ensure creative is built for testing, scale, and learning • Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots • Mentor junior creatives, sharpening their strategic thinking, analytical instincts, and execution quality • Present creative strategy and performance rationale to clients • Stay current on platform changes, creative formats, and performance trends

🎯 Requirements

• Exceptional writing ability, ideally in short-form, digital-first content • A performance mindset; comfort digging into data, spotting patterns, and turning insights into creative action • Deep understanding of consumer psychology, platform behavior, and how creative drives outcomes • Comfort forming hypotheses, reading results, and making fast, informed creative decisions • Genuine interest in mentoring others and raising the overall quality bar • Curiosity, initiative, and interest in shaping ideas that make people stop and feel something • Fluency in written and spoken English is required • Experience developing performance-driven creative for paid social or digital channels • Strong comfort interpreting performance data and using it to guide creative direction and iteration • Experience collaborating cross-functionally in fast-moving, data-creative-focused environments • Portfolio or examples showcasing creative thinking, copy, or performance work is helpful but not required • Experience working closely with media buyers or growth teams • Familiarity with structured testing frameworks and creative systems

🏖️ Benefits

• Unlimited Time Off & Sick Days • Flexible hours • Fully remote (with the possibility to work from anywhere) • Global pods (meet creatives from all around the world) • High opportunity for growth!

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