B2B Marketing Manager – AI-native

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Incredible Health

51 - 200 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Incredible Health is a leading AI-powered healthcare career marketplace that empowers nurses and healthcare professionals to find the best job opportunities. It is trusted by over 1 million nurses and 1,500 hospitals across the United States. The platform accelerates the recruitment process, significantly reducing hiring times and costs for hospitals while helping nurses find their ideal roles quickly and efficiently. Incredible Health provides a seamless experience by offering tools and support like interview tips, resume building, and personalized job matching. Their innovative approach has transformed the hiring process in the healthcare industry, making it easier for hospitals to connect with qualified nurses and for nurses to advance their careers.

📋 Description

• Own and execute a multi-channel lead generation strategy across Marketplace, Lyn, and Gale • Plan, build, and run demand generation campaigns across paid search and social, content, email, and ABM • Own the in-person and digital event and tradeshow strategy end to end • Select events, manage budgets, prepare speakers, run pre- and post-event campaigns, and measure pipeline • Own the employer-side keyword strategy, brief content, and track organic performance • Own market positioning and messaging against competitors • Manage funnel operations across HubSpot and Salesforce, including lead scoring, routing, and nurture automation • Ensure clean handoffs to Sales • Partner with Sales, Client Success, and Design on messaging and content • Report on marketing-sourced and influenced pipeline and optimize channels against ROI • Build a repeatable lead generation engine across digital, events, and search • Establish event and trade show plans tied to pipeline targets • Launch keyword and organic content strategy with performance tracking • Provide funnel reporting on sourced pipeline, channel efficiency, and stage conversion

🎯 Requirements

• 4+ years in B2B demand generation or lead generation, ideally in marketplace tech or a startup • Proven, hands-on record of building campaigns that drive measurable pipeline and revenue • Working mastery of Salesforce, HubSpot, Gong, LinkedIn, and Google • Proficient in event-driven marketing, including webinars, conferences, trade shows, and speaking engagements • Demonstrated AI fluency and sound judgment about when and how to use it • Ability to build and direct AI-driven workflows and agents for B2B marketing programs at scale • SEO and GEO fundamentals, including building keyword strategies, briefing content, and interpreting organic performance • Strong analytical skills, including funnel optimization and channel-level ROI • Ability to execute across digital, events, and search • Comfort owning pipeline and conversion targets • Test-and-learn mindset • Understanding of ICP and buyer personas, positioning, and messaging • Excellent writing skills • Early-stage SaaS experience (Series A to C) is a plus • Health tech or marketplace experience is a plus • Self-starter who navigates ambiguity and solves problems • AI-native way of working with demonstrated success using AI to drive B2B marketing programs • Must be located in one of the listed U.S. states • English-language communication is required by the English-language role description

🏖️ Benefits

• Competitive, market based salary aligned with your skills and experience • Medical, dental and vision coverage with shared premiums • Company-sponsored 401(k) • Commission and/or equity may be offered based on the position • Unlimited vacation • Generous family leave policy • Team events and trivia • Reasonable accommodations for qualified individuals with disabilities

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