Senior Product Marketing Manager

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Influ2

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

📣 Marketing

💰 $8M Series A on 2021-10

B2B • Marketing • Advertising

Influ2 is a marketing technology company that specializes in contact-level advertising, helping businesses improve their sales pipeline by targeting specific decision makers with personalized ads. The company offers a unique platform that integrates seamlessly into existing marketing systems, allowing sales and marketing teams to work more closely together. By focusing on individual-level targeting across major social and display networks without relying on cookies or IP addresses, Influ2 ensures compliance with data protection standards like CCPA and GDPR. This approach enables companies to track the impact of their advertising on revenue and sales opportunities, ultimately optimizing ad spend and enhancing the buying journey for niche B2B audiences.

📋 Description

• Shape how Influ2 is positioned and brought to market • Develop sales enablement tools and training for Account Executives and Sales Development teams • Run the competitive intelligence program • Track competitors and market shifts • Conduct win/loss analysis and provide guidance to Sales, Product, and Marketing • Take new products and features to market through positioning, launch strategy, front-line readiness, and adoption • Set the approach to customer education and develop customer adoption programs • Define product positioning and messaging • Create product demos, sales decks, videos, white papers, and presentations • Measure product marketing impact, track results, set priorities, and improve programs • Report to the Senior Manager of Product and Lifecycle Marketing • Work alongside two other team members

🎯 Requirements

• 7+ years of experience in product marketing within the B2B technology industry • Experience in martech, ABM, or an adjacent space is a strong plus • Proven success in developing and executing go-to-market strategies • Strong understanding of mid-market and enterprise buying cycles at sales-led organizations • Background in leading competitive intelligence efforts or win/loss analysis • Experience collaborating with product management, sales, and customer success • Proficiency with HubSpot, Salesforce, Storylane, and Claude • A degree in marketing, business, or a related field is preferred but optional • Ability to turn complex products into clear positioning and messaging • Understanding of enterprise sales cycles and front-line team needs • Ability to interpret customer feedback, competitive intelligence, sales data, and market signals • Ability to make decisions and move work forward independently • Ability to work across Product, Sales, Marketing, and Customer teams • Ability to shift focus as business priorities change

🏖️ Benefits

• Remote work flexibility with no fixed working hours; work where and when it suits you • Unlimited vacation policy • Generous parental leave • Well-structured PTO policies • Comprehensive medical, dental, and vision coverage • Direct impact on how Influ2 is positioned and brought to market • Meaningful work with opportunity to shape how the role evolves as the business grows • Direct collaboration with Product, Sales, Marketing, and Customer teams