Senior Product Marketing Manager, Platform

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $135k - $150k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Outreach

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🤖 Artificial Intelligence

🏢 Enterprise

Artificial Intelligence • Sales • Enterprise

Outreach is a company that provides an AI-powered sales execution platform designed to streamline workflows and enhance the effectiveness of sales representatives. The platform utilizes artificial intelligence to forecast revenue accurately, manage deals, and optimize the entire sales process. Outreach helps sales teams prioritize tasks, identify prospects, and maintain engagement throughout the customer lifecycle, ultimately aiming to boost win rates and reduce churn. With over 6,000 global customers, Outreach focuses on transforming seller workflows to consistently exceed revenue targets.

📋 Description

• Independently lead monthly releases and quarterly go-to-market launches for Platform Services offerings from strategy through execution • Build strategic go-to-market plans in collaboration with Product Management, Partners, Marketing, Enablement, Pricing & Packaging, Sales, and Post-Sales teams • Build deep expertise in the Outreach AI Revenue Platform and its best practices • Collaborate with the Partner team to identify strategic partner integration and co-marketing opportunities • Analyze the competitive landscape and develop value propositions, positioning, and messaging • Deliver launch content packages for each release • Collaborate on event content, product videos, demos, training materials, case studies, campaigns, and public and analyst relations • Share customer feedback with Product and leadership to inform roadmap priorities and recommendations • Use AI to synthesize customer and market insights and draft and refine launch messaging and enablement content • Explain Outreach platform AI capabilities to customers, partners, and go-to-market teams

🎯 Requirements

• 6+ years of enterprise platform software experience focused on a highly technical product area that includes governance, interoperability, security, and integration • Expertise in defining and executing go-to-market strategies • Expertise in product marketing, including messaging and positioning, market enablement for GTM teams, customer and event presentations, product launches, and event content • Curiosity about AI and a record of learning and adapting quickly • Experience experimenting with AI tools to improve research, creation, and launches • Proven ability to influence and align stakeholders without direct authority • Data-informed decision-making • Ability to tell clear, compelling, value-based stories about complex information • Ability to see the big picture and dig into details • Comfort moving quickly and adapting to change • No educational credential explicitly required

🏖️ Benefits

• Flexible time off • 401k to help you save for the future • Generous medical, dental, and vision coverage for full-time employees and their dependents • A parental leave program that includes options for a paid night nurse, and a gradual return to work • Infertility/ assisted reproductive services benefit • Employee referral bonuses • Snacks and beverages in the Office, along with fun events to celebrate • Diversity and inclusion programs that promote employee resource groups • Incentive compensation • Bonus • Restricted stock units