Senior Director, Product Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rep Data

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

☁️ SaaS

💰 $6.3M Series A on 2022-10

Consulting • Marketing • SaaS

Rep Data is a company focused on providing high-quality survey data for research purposes. They aim to deliver credible data using innovative multi-source sampling techniques, and they offer both self-serve and managed research services. Their products include Research Defender, a sophisticated fraud prevention platform, and Research Desk, a demand-side platform for efficient sample buying. Rep Data has an emphasis on data quality, leveraging multiple API tools to detect and eliminate fraudulent activity in data collection, ensuring clients receive accurate and reliable information.

📋 Description

• Own go-to-market strategy for every launch, from major platform launches to smaller feature releases • Build and run a tiered launch framework • Lead launches end to end, including positioning, pricing input, enablement, campaigns, customer communications, and post-launch results • Plan launches for new prospects and existing customers, including adoption and expansion motions • Adapt launches and messaging for US and European markets • Develop positioning, messaging, and value propositions for audiences and buyer personas • Extend the company narrative into product-level stories and maintain brand consistency • Communicate the value of services and research partnerships alongside technology • Build customer stories, case studies, and research-led content • Partner with product managers on roadmap input, launch readiness, and packaging • Collaborate with sales, customer success, and research teams • Create sales and customer success tools, including pitch decks, battlecards, demo narratives, objection handling, and onboarding materials • Run launch training and ongoing commercial enablement • Own competitive intelligence for research platforms and data-quality providers • Design and maintain a structured training curriculum for sales and customer success • Build a customer education program with onboarding paths, live training, webinars, and self-serve learning resources • Incorporate research best practices and data-quality expertise into training curricula • Update curricula after launches and measure impact through certifications, completion, seller ramp time, product adoption, and customer feedback • Define launch success metrics, including pipeline, win rates, adoption, and expansion • Report on launch results and use win/loss analysis, customer feedback, and market research to improve positioning and priorities • Report to the EVP, Marketing and help shape the product marketing function over time

🎯 Requirements

• 10+ years of B2B marketing experience • At least 5 years in product marketing at a SaaS or technology-enabled services company • Experience leading launches of all sizes and demonstrating business results • Ability to make technical and data-heavy products clear and compelling for executives and practitioners • Understanding of marketing a mix of software and services • Experience building sales enablement and competitive programs • Ability to partner with product managers, sellers, and subject-matter experts without formal authority • Comfortable working as a player-coach • Experience marketing to buyers in both the US and Europe, or eagerness to learn differences in messaging and buying behavior • Organized and data-driven, with ability to run several launches simultaneously • Eligible to work in the United States • Rep Data is unable to sponsor visas • Nice to have: experience in market research, consumer insights, survey or panel data, or data-quality and fraud prevention • Nice to have: experience marketing a portfolio after an acquisition or consolidating several products into one unified offering • Nice to have: experience building or scaling a product marketing function from the ground up

🏖️ Benefits

• Competitive base salary, plus opportunity for bonus program based on company and individual performance • Employer subsidized medical, dental, and vision coverage • Paid time off and paid holidays • 401K plan and matching program • Employee Assistance Program • Work from home with reimbursements for work-related expenses • Company-provided computer • Paid volunteer program • Opportunity to work with leading professionals in the market research industry and drive large-scale innovation in "restech"