Marketing Automation Engineer

🔥 8 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤖 QA Automation Engineer

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inKind

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🍽️ Food & Beverage

📣 Marketing

🏨 Hospitality

Food & Beverage • Marketing • Hospitality

inKind is a company that provides a dining rewards and payment platform, offering a seamless experience for users who want to earn rewards at thousands of restaurants. Users can pay their restaurant bills through the inKind app and earn 20% back as dining perks. The platform is available on both iOS and Android, and offers access to exclusive offers and events for its users. inKind aims to enhance the dining experience by integrating payment and rewards into a single app.

📋 Description

• Implement marketing campaigns from creative briefs and project plans • Draft technical implementation documentation and build campaigns in Braze Canvases • Architect and build complex, multi-branch, behavior-triggered, time-delayed journey flows • Create email, SMS, and push templates using Liquid dynamic templating, conditional content, personalized variables, abort conditions, and live data pulls • Manage SMS opt-in/opt-out, email unsubscribe, and push permission workflows while following TCR regulations • QA campaigns before launch, including audience spot-checks, template rendering, link tracking, SMS encoding, and cross-client email rendering • Translate marketing briefs into audience definitions and validate targeting logic against user data • Apply CEP best practices for messaging cadence, frequency capping, and communication prioritization • Query Snowflake with SQL or review API payloads to validate events and attributes, perform pre-launch QA, and triage issues • Use platform-native diagnostic tools to diagnose issues • Build precise audience segments and maintain a documented segment library • Partner with cross-functional teams to define lifecycle stages and create reusable, trackable segments • Build and maintain reusable content blocks, brand-compliant modules, and snippet logic • Collaborate with business and marketing teams to build scalable personalization systems

🎯 Requirements

• 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent) • 2+ years of experience with Braze • Deep expertise in journey/canvas building — multi-step, behavior-triggered flows with branching logic, delays, and channel mixing • Dynamic templating skills: conditional blocks, variable logic, and live data integrations • Experience with audience segmentation using behavioral data, custom attributes, and event properties • Solid understanding of contact data models — user profiles, identified vs. anonymous users, subscription and consent management • Ability to read API responses and event payloads to self-diagnose data issues without engineering support • Liquid code proficiency • Deep understanding of email deliverability fundamentals: list hygiene, bounce handling, unsubscribe management, and sender reputation • Understanding of email domains/behavior and record management • SMS compliance knowledge: opt-in/opt-out mechanics, quiet hours, carrier filtering, and message encoding • Familiarity with TCR rules and regulations • Preferred: SQL proficiency and experience working with a cloud data warehouse (Snowflake, Redshift, or BigQuery) for CRM analytics or audience building • Preferred: Background in consumer apps, marketplaces, or loyalty/rewards programs where lifecycle marketing directly drives repeat behavior • Preferred: Familiarity with CRM data flows from a backend application via REST API or event streaming • Preferred: Experience with in-app messaging, content cards, or push notification strategy beyond transactional sends

🏖️ Benefits

• Generous PTO and company holiday policy • Company-paid Short Term Disability • 100% employer-covered health and dental insurance • Higher-tier and dependent coverage options available • Vision plan available at employee cost • Child care benefits • Generous parental leave • Dog-friendly Austin office with great views of downtown • Daily lunches and snacks for in-office team members

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