
201 - 500 employees
Founded 2010
đŁ Marketing
Advertising ⢠Marketing ⢠Analytics
InMarket is a real-time marketing and measurement platform that connects brands and consumers in meaningful ways. The company specializes in driving growth and optimizing ad spend through its industry-leading platform, which closes the gap between consumer intent and real-world commerce. By leveraging advanced analytics and real-time data, InMarket helps brands create impactful advertising strategies that measure real-world outcomes such as visits and sales lift. With a focus on effectiveness and privacy, InMarket partners with major platforms like Reddit to enhance advertising campaign measurement and attribution.
đĽ 12 hours ago
đ California, Colorado, +5 more states â Remote
đľ $150k - $165k / year
â° Full Time
đ´ Lead
đŁď¸ Communications
đŚ H1B Visa Sponsor
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201 - 500 employees
Founded 2010
đŁ Marketing
Advertising ⢠Marketing ⢠Analytics
InMarket is a real-time marketing and measurement platform that connects brands and consumers in meaningful ways. The company specializes in driving growth and optimizing ad spend through its industry-leading platform, which closes the gap between consumer intent and real-world commerce. By leveraging advanced analytics and real-time data, InMarket helps brands create impactful advertising strategies that measure real-world outcomes such as visits and sales lift. With a focus on effectiveness and privacy, InMarket partners with major platforms like Reddit to enhance advertising campaign measurement and attribution.
⢠Develop and execute InMarket's content and brand storytelling strategy aligned with company priorities and go-to-market objectives ⢠Define and evolve core narratives, messaging, and points of view across consumer intelligence, advertising, data, and measurement ⢠Turn InMarket's data, client results, research, and industry expertise into compelling stories and differentiated content ⢠Serve as an editorial partner to executives and internal subject matter experts ⢠Own research reports, case studies, white papers, industry insights, and flagship content from concept through publication ⢠Partner with Insights, Product, Sales, and clients to identify data points, customer stories, and market trends ⢠Interview internal and external subject matter experts and build compelling narratives ⢠Translate complex data, technology, and measurement concepts into accessible stories ⢠Develop case studies demonstrating client challenges, InMarket solutions, and measurable business outcomes ⢠Establish editorial standards and processes for consistency, accuracy, and quality ⢠Develop executive thought leadership, including bylines, articles, speeches, presentations, talking points, and LinkedIn content ⢠Prepare executives for speaking engagements, interviews, panels, and other external opportunities ⢠Distribute content across the website, social channels, email, events, sales materials, and other owned channels ⢠Develop content calendars and editorial plans ⢠Work with external partners and agencies to amplify content and brand initiatives ⢠Collaborate with Product, Insights, Sales, Marketing, and Executive Leadership ⢠Support customer conversations, sales enablement, and broader go-to-market initiatives ⢠Contribute storytelling and editorial expertise to company announcements, product launches, research releases, and industry initiatives ⢠Establish content performance metrics and optimize content strategy, formats, topics, and distribution ⢠Maintain an editorial roadmap aligned with company and commercial priorities
⢠6+ years of experience in content marketing, brand storytelling, journalism, corporate communications, editorial, or a related field ⢠Exceptional writing and editing skills ⢠Ability to make complex topics clear, compelling, and accessible ⢠Demonstrated experience developing research reports, case studies, white papers, thought leadership, and other long-form content ⢠Strong editorial judgment and ability to develop a distinctive brand voice ⢠Experience interviewing executives, clients, and subject matter experts ⢠Ability to independently take a project from idea through research, interviews, writing, editing, and final publication ⢠Strong understanding of B2B audiences ⢠Excellent project management skills and ability to manage multiple content initiatives simultaneously ⢠Comfortable working independently in a fast-paced, highly collaborative environment ⢠Experience in advertising, ad tech, media, consumer intelligence, data, measurement, or marketing technology is nice to have ⢠Experience with proprietary research, data, or insights is nice to have ⢠Experience developing customer case studies and success stories is nice to have ⢠Experience writing for senior executives and C-suite audiences is nice to have ⢠Journalism, communications, marketing, or related educational background is nice to have
⢠Competitive salary ⢠Stock options ⢠Flexible vacation ⢠Medical insurance ⢠Dental insurance ⢠Flexible Spending Account (FSA) ⢠Company Matched 401(k) ⢠Unlimited PTO (within reason) ⢠Talented co-workers and management ⢠Agile Development Program for continued learning/professional development ⢠Paid Parental Leave ⢠Potential bonus and equity as part of the total rewards package
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