Market Development Manager

Job not on LinkedIn

🔥 0 minutes ago

🏛️ District of Columbia, Florida, +1 more states – Remote

🏛️ District of Columbia – Remote 🐊 Florida – Remote 🚗 Michigan – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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INSIGHTEC

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏭 Manufacturing

🏥 Healthcare

💊 Pharmaceuticals

💰 $100M Debt Financing on 2022-08

Manufacturing • Healthcare • Pharmaceuticals

INSIGHTEC is a company pioneering the use of incisionless focused ultrasound technology to treat neurological disorders such as Essential Tremor and Tremor-Dominant Parkinson’s Disease. Their Exablate Neuro platform allows for precision treatment that is incision-free, guided by MRI and offers real-time safety monitoring, often with immediate results and minimal risks. By targeting specific areas of the brain with acoustic energy, they provide a non-invasive alternative to traditional neurosurgery, promoting life-changing transformations for patients all over the world. INSIGHTEC is committed to advancing healthcare innovation and improving patient care through this transformative technology.

📋 Description

• Serve as the key marketing resource and Region Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing • Shape regional and account strategy with account plans defining targets, activities, timelines, program goals, and referral priorities • Pull through national marketing initiatives, adapt them to local needs, and provide marketing updates on Region calls • Build and deepen referral pathways with neurologists, movement disorder specialists, primary care physicians, and other referral sources • Serve as the key relationship with each site’s patient navigator and lead handoff of inquiries from Insightec to account patient navigators • Help resolve bottlenecks between referral and treatment with hospital program teams, the Regional Director, and Clinical Account Managers • Lead Patient Therapy Awareness Events and HCP Therapy Awareness Programs, including planning, promotion, moderation, and follow-up • Lead Therapy Access Program activities and drive peer-to-peer dinners in the region in compliance with company policies and healthcare requirements • Deploy regional marketing kits and help shape and update collateral toolkits • Create site-level resources, including unbranded collateral • Co-market with hospital marketing leads to promote programs in their communities and drive community awareness at regional events • Partner with Marketing Communications on digital strategies including webinars, social, UX, SEO, and blogging • Maintain communications plans with hospitals, Capital and Clinical Representatives, and partners • Partner with hospital clinical, informatics, and marketing teams on compliant hospital-led use of EHRs and patient portals to surface potential candidates • Track and report referral funnel and program metrics, including referral volume, conversion, time to treatment, and event results • Keep CRM records current, such as in HubSpot

🎯 Requirements

• Bachelor’s degree in business, communication, marketing, healthcare administration, life sciences, or related field • Minimum 8 years of experience in healthcare, medical device, or related field marketing, market development, business development, or marketing • 2 years of sales experience preferred • Proven success building referral relationships with physicians or other providers and executing events and programs in the field • Working knowledge of hospital operations and how hospitals build clinical service lines • Understanding of HIPAA and healthcare compliance, including the Anti-Kickback Statute, as it applies to outreach, speaker programs and dinners, and referral source engagement • Ability to travel 30%-40%, including some evenings and weekends • Proficient in Microsoft Word, Excel, PowerPoint, Adobe, Canva (or similar), HubSpot (or similar), Zoom, and Teams • Experience with hospital EHRs such as Epic, Oracle Health, or MEDITECH preferred • Experience using alerts, registries, or patient portal campaigns to identify procedure candidates preferred • Experience in neuroscience or another procedural service line preferred • Experience launching or growing a new technology or service line within hospital accounts preferred • Strategic partnership, consultative marketing, project management, analytical, written and verbal communication skills

🏖️ Benefits

• Flexible work environment • Life-work balance philosophy • Competitive perks and benefits in each region • Professional growth and internal talent development opportunities

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