Marketing Automation Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $54k - $67k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Marketing Operations

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insightsoftware

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

💸 Finance

🏢 Enterprise

💰 $798.6M Private Equity Round - insightsoftware on 2021-07

SaaS • Finance • Enterprise

insightsoftware is a provider of financial and operational reporting software and data analytics solutions for the Office of the CFO. Its cloud-enabled platform and pre-built connectors integrate with major ERPs (Oracle, SAP, Microsoft and 140+ others) to deliver financial reporting, budgeting/planning, consolidation, tax and lease lifecycle management, embedded analytics, and automation tools. The company serves finance, accounting, and operations teams with AI-enabled features, data virtualization, and turnkey templates to accelerate reporting, planning, and compliance.

📋 Description

• Support marketing processes within the martech stack, including lead routing, segmentation lists, email building, third-party integration audits, list importing, webinar setup, and database hygiene • Own lead-routing rules and maintain lead-lifecycle automation from capture through qualification and handoff • Monitor lead routing in real time, prioritize based on revenue impact, and troubleshoot technical errors affecting speed to lead • Build and manage dynamic audience and suppression lists for marketing campaigns • Monitor the email queue and build templatized emails with growth marketing • Administer technical tools for list imports, data transformation, and marketing automation execution • Manage third-party vendors and agencies, delegate tasks, and train vendors on insightsoftware processes • Build and communicate monthly email-performance reports and analyze performance trends • Devise and execute A/B and multivariate email testing; analyze results and communicate findings • Lead cross-functional projects involving segmentation, lead scoring, and email preference management • Participate in the cross-functional Pardot tactical team and coordinate with growth marketing • Lead nurture strategy and serve as the subject matter expert for Engagement Studios • Identify and recommend lead-lifecycle process improvements • Document marketing operations processes for internal and external audiences • Manage marketable database health, including hygiene, normalization, and subscription management • Participate in cross-functional sessions requiring Marketing Operations expertise

🎯 Requirements

• Bachelor's degree in Marketing, Business, Data Science, or related field • 2+ years of marketing experience • Proficiency in marketing automation tools such as Pardot, HubSpot, and Marketo • Proficiency with CRM platforms such as Salesforce and Dynamics • Familiarity with webinar platforms • Strong analytical and problem-solving skills • Excellent communication and collaboration abilities • Familiarity with project management software • Detail-oriented focus on data accuracy and cleanliness • Ability to work in a fast-paced, dynamic environment and adapt to changing requirements • Ability to work cross-functionally with stakeholders to manage projects through completion • Prior experience in a B2B software company is a plus, not a requirement • Background check required for employment where permitted by country or state/province

🏖️ Benefits

• Base salary range of $54,000.00–$67,000.00 annually • Additional bonus eligibility may apply • Equal employment opportunity workplace • Confidential handling of application information according to EEO guidelines