Associate Field Marketing Manager – Emerging

🔥 16 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of Inspire

Inspire

10,000+ employees

Founded 2018

🍽️ Food & Beverage

🏨 Hospitality

📱 Media

Food & Beverage • Hospitality • Media

Inspire is a company operating under the umbrella of Inspire Brands, Inc. , which owns and manages several popular restaurant brands including Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC. Inspire focuses on delivering stories and updates about its franchise brands, engaging the community with initiatives like supporting education and fostering positive impacts. The company helps in crafting and sharing experiences through its diverse range of restaurant offerings, promotions, and community-focused events.

📋 Description

• Build strong relationships with franchisees and serve as their local marketing coach • Be the expert on regional/local dynamics, strengths, and opportunities • Identify shifts, changes and needs of the local business that warrant marketing or cross-functional team support • Maintain franchisee relationships with marketing leadership franchisees in the designated region/territory • Spend dedicated time in the field via 1:1 franchisee meetings and with cross-functional partners • Provide boots-on-the-ground support for key market moments, including marketing program execution, PR support, and local franchisee store-level support • Attend franchisee meetings and support preparation of meeting materials and presentations • Champion Local Store Marketing tools, including Pricing Portal and LSM • Drive Local Store Marketing strategy with franchisees and ensure every network has a full-year plan • Provide ongoing feedback to the LSM Team regarding opportunities and recommendations for new programming • Support identification of regional media opportunities that complement the national plan • Collaborate with local PR agencies to earn coverage of events and partnership activations • Serve as regional/local spokesperson for national marketing plans • Help franchisees build capabilities to create and capture demand, accelerate profitable growth, and increase market maturity • Success measured by AWS growth, transaction growth, new store performance, and franchisee accountability against required commitments

🎯 Requirements

• Minimum: High School Diploma or GED • Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field • 3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations • Field-based, multi-unit distribution system, and/or QSR experience is desirable • Knowledge of local store marketing • Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external • Experience working in a franchisee model • Strong written and verbal communication/presentation skills • Strong analytical and organizational skills • Ability to lead multiple projects simultaneously and deliver on time • Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented • Self-starter personality who can operate with some supervision • Willingness to travel up to 60%

🏖️ Benefits

• Full-time employment • Up to 60% travel

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