Field Marketing Specialist

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

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👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Inspire

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2018

🍽️ Food & Beverage

🏨 Hospitality

📱 Media

Food & Beverage • Hospitality • Media

Inspire is a company operating under the umbrella of Inspire Brands, Inc. , which owns and manages several popular restaurant brands including Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC. Inspire focuses on delivering stories and updates about its franchise brands, engaging the community with initiatives like supporting education and fostering positive impacts. The company helps in crafting and sharing experiences through its diverse range of restaurant offerings, promotions, and community-focused events.

📋 Description

• Partner with Buffalo Wild Wings franchisees to support local marketing programs that drive incremental transactions and guest engagement • Serve as a primary connection point between franchise operators and the Buffalo Wild Wings marketing organization • Provide consultative support across local marketing initiatives, new restaurant openings, remodels, marketing technology platforms, and local marketing tactics • Build and maintain relationships with franchisees, field teams, agency partners, vendors, and support center stakeholders • Support local marketing programs, promotions, partnerships, sponsorships, and community engagement initiatives • Provide reporting, insights, and administrative support to inform local marketing decisions and business performance • Develop franchise communications, presentations, training materials, templates, and marketing resources • Support HubKonnect onboarding, training, troubleshooting, and utilization of local marketing tools and resources • Support local marketing spend tracking, audit administration, and compliance-related processes • Assist franchisees with new restaurant opening and remodel marketing planning, execution, communications, and post-opening support • Coordinate local creative requests and facilitate asset development through approved internal and agency partners • Support local SEO, business listings management, online presence updates, map listings, business hours maintenance, and review-related inquiries • Collaborate with cross-functional teams across the brand to support marketing programs, activations, initiatives, and franchise needs • Support local social media, influencer marketing, public relations, sponsorships, and community engagement efforts • Coordinate franchise requests related to local media, sponsorship, and community marketing opportunities • Support Franchise Marketing Managers with focus markets, market-specific initiatives, sponsorship activations, and franchise consultation needs • Coordinate franchise marketing meetings, communications, stakeholder distribution lists, and marketing records • Support loyalty program inquiries, marketing variance requests, and franchise marketing documentation • Serve as a primary point of contact for franchise marketing inquiries and coordinate support with appropriate internal teams • Participate in regional meetings, franchise conferences, and market visits as needed • Make recommendations regarding local marketing programs, tactics, and resource utilization within established brand standards and approved guidelines

🎯 Requirements

• 4 yr degree in Marketing, Communications, Business, or a related field preferred, or equivalent work experience • 2+ years of experience in field marketing, franchise marketing, local marketing, or a related discipline • Experience supporting multi-unit, franchise, or distributed business models preferred • Experience supporting local marketing programs within a franchise organization preferred • Strong written, verbal, presentation, and interpersonal communication skills • Ability to build effective relationships with franchisees, agency partners, and cross-functional stakeholders • Strong organizational and project coordination skills; ability to manage multiple priorities simultaneously • Detail-oriented with strong problem-solving, analytical, and follow-through capabilities • Ability to work independently and collaboratively in a fast-paced environment • Ability to interpret marketing results and identify actionable insights • Proficiency in Microsoft Office and marketing technology platforms • Customer-service-oriented mindset with a professional and proactive approach to franchise support • Ability to work remotely with minimal supervision • Ability to travel domestically up to 20% as business needs require • Experience supporting local marketing programs within a franchise, restaurant, retail, hospitality, or consumer-facing brand environment preferred • Familiarity with local SEO, business listings management, loyalty marketing, CRM platforms, digital media, and marketing technology tools preferred

🏖️ Benefits

• Ability to work remotely with minimal supervision • Participation in regional meetings, franchise conferences, and market visits as needed