Senior Field Marketing Manager – Higher Education

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $115k - $140k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Instructure

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 Private Equity Round - Instructure on 2024-07

Education • SaaS • B2B

Instructure is an education-technology company that builds cloud-based learning and assessment platforms, best known for Canvas LMS. It provides an integrated ecosystem of SaaS products and services — including learning management, standards-aligned assessment (Mastery), credentialing and records (Parchment), analytics, and tools for K–12, higher education, and business/government training. Instructure focuses on student success, partner integrations, and scalable solutions for institutions and organizations to deliver, assess, and credential learning.

📋 Description

• Own the North America field events strategy for Parchment's higher education segment, including trade show sponsorships, owned events, and webinars • Evaluate and prioritize the events portfolio based on pipeline potential, audience fit, and business goals — and make the case for where we invest and where we don't • Manage all vendor relationships end-to-end: booth designers, swag companies, venues, A/V, and other suppliers — negotiating contracts and holding partners accountable to timelines and quality • Lead event planning from kickoff to close: project timelines, budget tracking, campaign setup, list uploads, on-site execution, and post-event reporting • Develop event and campaign briefs that connect tactics to outcomes, not just logistics • Define success metrics for each event before it happens and report on results after — pipeline influenced, meetings booked, leads generated • Partner with sales, SDRs, and product marketing to align on goals, coordinate pre- and post-event follow-up, and drive outcomes beyond the event floor • Manage all operational and administrative functions: pre-event planning meetings, stakeholder communication, materials ordering, and Salesforce campaign tracking • Bring post-event retrospectives with real recommendations — not just recaps • Represent the events program in planning conversations with marketing and sales leadership, and proactively flag risks, gaps, or opportunities

🎯 Requirements

• Five or more years of experience in field events marketing, preferably in B2B SaaS or the higher education sector • Demonstrated ability to manage a complex events portfolio independently, from strategy through execution • Experience managing budgets, vendor contracts, and external partners — booth designers, swag suppliers, venues, and more • A track record of tying event investment to pipeline metrics and reporting outcomes to senior stakeholders • Proficiency in Asana, Google Suite, and Salesforce • Strong project management skills — you handle multiple events in different stages simultaneously without losing the thread • Comfort with significant US travel for on-site event support • Kindness, a sense of humor, and the kind of attention to detail that catches things before they go sideways

🏖️ Benefits

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection