RevOps Manager

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🕒 May 18

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Instrumentl

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🤝 Non-profit

⚡ Productivity

☁️ SaaS

💰 Seed Round on 2017-07

Non-profit • Productivity • SaaS

Instrumentl is a comprehensive grant management platform that streamlines the process for nonprofits, grant consultants, and universities to discover, apply for, and manage grants. It offers a vast database of over 400,000 funders and more than 20,000 curated grants to help users find the best-fit funding opportunities quickly. Instrumentl also enhances grant writing with AI technology, automates deadlines, manages tasks, and provides tools for collaboration and document management. Trusted by over 4,000 nonprofits, Instrumentl has facilitated more than $1 billion in active grants, supporting a range of critical missions.

📋 Description

• Maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow • Build and maintain data pipelines that connect external sources (product usage from our Growth Product team, event/webinar platforms, enrichment providers, ad platforms, etc.) into our marketing systems • Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions • Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot • Continuously test, refine, and improve lead scoring and segmentation models based on conversion data and PMM feedback • Create a 'single source of truth' for marketing data that PMMs, Events & Community, Growth, and the broader GTM org can trust • Evaluate, implement, and optimize AI tools that enhance marketing productivity (content personalization, audience research, etc.) • Build automated workflows that reduce manual work for marketers. Think enrichment on inbound signups, automated event follow-up sequences, intelligent nurture branching, and onboarding triggers • Build and maintain dashboards and reports that provide visibility into funnel health, channel performance, campaign ROI, event ROI, and signup → activation conversion • Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams • Partner with Data Engineering and the Growth Product eng team, and own outside integrations between our marketing tools (HubSpot, event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse) • Support the Events & Community team in launching in-person events, from list building to reporting on results

🎯 Requirements

• 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company, with experience implementing AI/automation tools in a marketing context • Strong technical skills: You can write formulas, build complex workflows, and aren't intimidated by AI. You've done hands-on work in marketing automation and CRM administration • Data architecture/Integration experience: You've designed or significantly improved a marketing data model. You've connected multiple systems (CRM, marketing automation, product analytics, event platforms, data warehouse) and understand how data flows across a tech stack • Analytical mindset: You make decisions based on data, can interpret funnel and conversion metrics, and know how to measure whether a campaign, event, or onboarding experiment is working • Comfort partnering with a product/engineering team: You can speak the language of PMs and engineers when instrumenting signup and onboarding flows

🏖️ Benefits

• 100% covered health, dental, and vision insurance for employees (50% for dependents) • Generous PTO, including parental leave • 401(k) • Company laptop and home-office stipend • Bi-Annual Company Retreats for in-person collaboration