Marketing Specialist, Health Systems

🔥 12 hours ago

🤠 Texas – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Logo of Intuitive Health

Intuitive Health

501 - 1000 employees

Founded 2017

🏥 Healthcare

🏨 Hospitality

💼 Consulting

Healthcare • Hospitality • Consulting

Intuitive Health is a healthcare company that partners with hospitals and health systems to develop and operate combined emergency room (ER) and urgent care (UC) facilities using a hybrid ER/UC model. Their model aims to expand market presence, improve payer mix and referral volume, relieve overutilized emergency departments, and shift systems toward value-based care. They offer data-driven site selection, proprietary real estate and payer mix analysis, operational scaling, and business sustainability services. Intuitive Health emphasizes improving access, patient satisfaction, patient retention (with higher revisits), and financial performance for partners; they report 20+ health system partners, 1,000,000+ patient visits per year, 100+ facilities opened and in development, and a 73 NPS average. They are headquartered in Plano, TX and target health systems seeking to implement hybrid ER+UC facilities.

📋 Description

• Develop, plan, and execute comprehensive media strategies with the advertising agency to drive patient volume and market share • Oversee day-to-day execution of media plans across SEM, social media, and direct response marketing channels • Lead production of customer journey photo and video shoots • Manage creative assets and ensure materials remain authentic to health system brands • Develop and maintain marketing scorecards tracking ROI and KPI goals • Provide campaign summaries and data-driven insights to leadership • Ensure marketing tactics align with the company vision to simplify healthcare access and elevate customer experience • Serve as a key contact for the advertising agency and an extension of partner health system marketing teams • Report directly to the VP of Growth & Health System Marketing

🎯 Requirements

• Bachelor’s degree in business, marketing, healthcare administration, or related field • 3-4 years of professional marketing experience, specifically within an ad agency and/or healthcare system • Foundational knowledge of digital marketing channels, including SEO and SEM • Experience using data to inform decision-making • Proven ability to manage multiple projects simultaneously and deliver results on time and within budget • Proven ability to operate independently and navigate executive-level environments • Ability to serve as a confident ambassador for the marketing team • Ability to translate complex data into compelling, high-stakes business cases • Ability to travel up to 20-30% to various US markets and the Corporate Service Center in Plano, TX

🏖️ Benefits

• Employees can work remotely • Equal employment opportunities and protection against discrimination and harassment • Travel opportunities to various US markets and the Corporate Service Center in Plano, TX

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