Director of Demand Generation

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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IONIX

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

🔒 Cybersecurity

Consulting • Logistics • Cybersecurity

IONIX is a cybersecurity company that specializes in attack surface management and threat exposure management. Their platform provides comprehensive visibility into organizations' exposed assets and risky connections, helping security teams systematically reduce risks. With features like exposure validation, streamlined risk workflow, and active protection, IONIX focuses on identifying, prioritizing, and remediating critical threats across complete attack surfaces, including cloud environments and digital supply chains. The platform is designed to enhance security posture by managing risks in real-time, thus reducing vulnerabilities and exposure to cyberattacks.

📋 Description

• Own demand generation strategy, execution, and pipeline performance end to end • Build and run ABM, paid digital, and email programs that generate qualified sales pipeline • Manage budget, set targets, and report pipeline contribution to the executive team • Own marketing-sourced and marketing-influenced pipeline, including targets and contribution against bookings • Run ABM programs for Tier 1 and Tier 2 target accounts • Coordinate paid, email, and sales outreach across target accounts and messaging • Own paid acquisition across LinkedIn, Meta, and Reddit • Manage advertising spend, creative testing, audience targeting, and CAC • Own lifecycle and nurture programs • Build segmented, persona-aware campaigns that move contacts from first touch to sales-ready • Own funnel and attribution reporting connecting programs to pipeline • Run the CRM, marketing automation, and attribution technology stack • Scale programs, hire team members, and be accountable for sourced and influenced pipeline

🎯 Requirements

• 8+ years in B2B demand generation • 3+ years leading the function • Director level or above • Cybersecurity experience • Experience selling security to security buyers • Understanding of CISO, VM leader, and attack surface owner audiences, with tailored messaging • Proven ABM track record against named enterprise accounts, measured in pipeline and closed revenue • Hands-on command of paid social, specifically LinkedIn, Meta, and Reddit • Experience running campaigns, interpreting data, and reallocating spend • Email and lifecycle marketing depth, including segmentation, nurture design, deliverability, and conversion • Fluency in the modern marketing stack, including Clay, HubSpot, and Salesforce • Demonstrated ownership and achievement of a pipeline target • Experience marketing to enterprise security teams at $500M+ organisations • Familiarity with attack surface management, exposure management, or CTEM categories • Track record building a demand generation function from an early stage and scaling it

🏖️ Benefits

• Remote work arrangement