Digital Marketing – Operations Manager

Job not on LinkedIn

🕒 September 14

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Jackrabbit Technologies

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

📚 Education

SaaS • B2B • Education

Jackrabbit Technologies is the leading provider of cloud-based class management software tailored for youth activity centers, including gymnastics, dance, swim, cheer, music, and childcare businesses. Founded in 2004, the company has excelled in helping businesses automate and streamline their operations, enabling them to focus on teaching and engaging with students. Jackrabbit's comprehensive software suite is designed to enhance business operations and customer experiences with features like online registration, payment processing, scheduling, and a robust parent portal that facilitates communication. Trusted by thousands of clients across multiple states and countries, Jackrabbit Technologies stands out for its reliability, data security, and commitment to client success.

📋 Description

• Own Jackrabbit’s digital marketing strategy across website, organic, and paid channels • Serve as marketing business owner and subject matter expert for the CMS ecosystem and website roadmap • Analyze user journeys and establish a continuous conversion-rate optimization and experimentation program • Partner with Creative, Content, and technical resources to improve digital experiences • Use performance data and testing to improve website and landing-page effectiveness, audience engagement, and conversion • Lead organic search strategy, technical SEO oversight, and search performance monitoring • Establish answer-engine and AI-discovery practices and monitor changes in audience behavior and visibility • Partner with Content on topic, keyword, question, and content opportunities • Monitor evolving search behaviors, platform changes, and emerging discovery practices • Own paid search, paid social, display, and retargeting strategy and performance • Manage audience strategy, conversion tracking, landing-page alignment, experimentation, and spend optimization • Serve as marketing subject matter expert for CRM and marketing automation platforms • Own marketing configuration and governance for properties, segmentation, lists, forms, workflows, campaign structures, scoring, and lifecycle automation • Design and optimize nurture programs, triggered journeys, and scalable automation • Train marketers on routine execution while retaining ownership of complex architecture, governance, and quality assurance • Own digital analytics strategy, including GA4 or comparable platforms, tagging, events, conversions, and UTM standards • Build and maintain recurring dashboards for channel, campaign, funnel, lifecycle, and pipeline performance • Develop attribution approaches connecting digital behavior to lead, opportunity, customer, and revenue outcomes • Monitor database health and partner with Sales and RevOps on lifecycle definitions, scoring, routing, handoffs, and data governance • Translate digital and funnel data into insights and recommendations supporting marketing priorities and business decisions

🎯 Requirements

• 6+ years of progressive experience across digital marketing, marketing operations, demand generation, analytics, or related disciplines • Demonstrated depth in both digital performance and marketing technology • Advanced hands-on experience with a leading CRM and marketing automation platform • Strong SEO, website/CMS, conversion-rate optimization, and digital analytics experience • Experience managing paid search, paid social, display, and retargeting directly and/or through agency partners • Strong understanding of workflows, segmentation, lifecycle automation, attribution, UTMs, tagging, conversion tracking, and funnel reporting • Experience analyzing digital performance and translating findings into practical recommendations and optimization opportunities • Experience building and maintaining dashboards and reporting connecting marketing activity to funnel and business outcomes • Strong analytical, technical troubleshooting, documentation, and cross-functional communication skills • Ability to independently manage multiple priorities, systems, and workstreams in a fast-paced environment • Ability to influence and collaborate across Marketing, Sales, RevOps, and technical teams without direct authority • Reliable high-speed internet access • Ability to travel up to 10% for employees based near Charlotte, North Carolina, or up to 25% for employees based outside the Charlotte area • Advanced experience with HubSpot preferred • Experience with WordPress or comparable CMS platforms preferred • Experience with GA4 or comparable digital analytics platforms preferred • Knowledge of emerging AI and answer-engine discovery practices preferred • Experience developing or managing formal experimentation and conversion-rate optimization programs preferred • Experience in a SaaS, technology, subscription, or B2B environment preferred • Experience working with distributed or fully remote teams preferred

🏖️ Benefits

• Remote work for all employees • Medical, dental, and vision insurance • Flexible Spending, HSA, and Dependent Care Accounts • Company-paid disability and life insurance • Optional critical illness and accident insurance • Confidential access to legal and life counseling and 24/7 mental health support • 401(k) with generous company match • Access to financial planning • Paid time off • Paid parental leave • Paid caregiver leave • Sabbatical leave • Annual professional development allowance • Paid time to volunteer in the community