Canvassing Director

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🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $80k / year

⏰ Full Time

🔴 Lead

👔 Director

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📋 Description

• Design the canvass program from the ground up, including organizational structure, territory maps, staffing model, compensation plan, standard operating procedures, and nationwide rollout across markets • Set market-by-market canvass strategy based on population density, project history, seasonality, and local regulatory requirements • Establish and refine lead qualification criteria and hand-off protocols to convert canvass-generated leads into booked and closed in-home demonstrations • Recruit, hire, onboard, and train Market Canvass Managers and frontline canvassers across all markets • Build a high-energy, high-retention Canvassing culture • Build a training curriculum covering door-approach technique, objection handling, product positioning, safety, and compliance • Design performance-based compensation and incentive structures • Ensure compliance with local and state solicitation ordinances, permitting requirements, and do-not-knock regulations • Manage permits and licenses market by market • Manage day-to-day field operations, including shift scheduling, route assignment, safety protocols, equipment, uniforms, and ID badge standards • Own and report canvass performance metrics, including doors knocked, contact rate, appointment-set rate, sit rate, and cost per qualified lead, to executive leadership • Partner with Sales leadership to align scripting with in-home sales expectations • Partner with Marketing to align canvass messaging, offers, and branded materials with lead-generation campaigns • Align with Call Center Operations to schedule within sales capacity by market • Improve the canvassing technology stack, including tracking/routing software, CRM lead hand-off, and performance dashboards, with Marketing Operations and IT • Present program results, forecasts, and investment recommendations to senior leadership regularly • Perform additional responsibilities as assigned

🎯 Requirements

• Bachelor's degree preferred; equivalent Canvassing leadership experience will be considered • 7+ years of experience in door-to-door canvassing, direct sales, or field lead-generation leadership — ideally in home improvement, solar, pest control, security, or a similarly regulated door-to-door vertical • Proven track record of building a canvass or direct-sales field organization from the ground up • Experience leading multi-market or multi-territory field teams, ideally across 10+ markets simultaneously • Working knowledge of canvass compliance requirements (local solicitation ordinances, permitting) and willingness to manage compliance market by market • Experience with canvass management/routing technology (e.g., SPOTIO or similar) and CRM lead hand-off (Salesforce or similar) • Strong recruiting and people-leadership skills; comfortable hiring and coaching both Market Canvass Managers and frontline canvassers • Data-driven approach to funnel management, with comfort owning and reporting on doors-knocked-to-closed-sale conversion metrics • Willingness to travel frequently (50%+) to markets nationwide, including some evening and weekend hours to match canvass shift schedules

🏖️ Benefits

• Paid time off (PTO) • 401(k) with matching program • Medical insurance • Dental insurance • Vision insurance • Health savings account • Life insurance • A seat at the table with Marketing and Sales leadership in shaping company growth strategy. • Uncapped performance incentives

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