VP, Sales

🔥 4 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 12%

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Logo of Javvy Coffee

Javvy Coffee

51 - 200 employees

Founded 2020

🍽️ Food & Beverage

🛒 Retail

👥 B2C

💰 $4.7M Series A on 2023-03

Food & Beverage • Retail • B2C

Javvy Coffee is a consumer-facing company/brand that offers coffee products and related consumer goods or services. The provided information did not include business details beyond the name and page styling, so this description keeps to the conservative inference that Javvy Coffee is involved in selling coffee to end customers (e. g. , as a coffee brand, roaster, retailer, or café operator).

📋 Description

• Develop and execute the strategy to grow distribution across natural, specialty, conventional grocery, mass, club, and e-commerce retail channels • Build and manage relationships with major retail chains and drive new account wins and growth • Expand and optimize partnerships with key distributors, ensuring strong execution and sell-through • Recruit, develop, and manage a top-tier sales team, including account managers, broker partners, and field sales representatives • Oversee broker relationships and field sales execution to ensure brand standards and retail velocity goals are met • Own sales forecasting, budgeting, trade spend allocation, and performance reporting by channel and account • Collaborate with Marketing, Operations, Finance, and Executive Leadership on go-to-market execution, product launches, and inventory planning • Monitor market trends, retail data, and the competitive landscape to identify opportunities and inform sales strategy

🎯 Requirements

• 8+ years of sales leadership experience in the CPG industry, with a strong focus on retail and distribution growth • Experience in Mass Grocery (Kroger, Albertson/Safeway, Ahold Delhaize, Publix) • Proven track record of driving national retail expansion and managing key account relationships • Deep knowledge of distributor networks and broker partnerships • Strong financial acumen around tradespend, margin, promotional strategy, and sales forecasting • Experience scaling a sales team in a high-growth, entrepreneurial environment • Strong leadership, negotiation, and relationship-building skills • Highly analytical and data-driven, with the ability to translate insights and KPI’s into action • Direct relevant experience & Bachelor’s degree required • MBA or relevant advanced degree is a plus

🏖️ Benefits

• Competitive Salary + Bonus • 100% Company-Paid Health, Dental, Vision & Life Insurance for employees (family coverage available at employee cost) • 401(k) Retirement Plan • Parental Leave • Free Access to Javvy Products • Career Growth Opportunities • Collaborative, Fast-Paced Start-Up Environment

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