Manager, Emerging Media

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $70.1k - $94.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Workforce and Community Education

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1971

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Workforce and Community Education is a division that offers a wide range of degree and certification programs, including in areas such as teaching, business, healthcare, social sciences, engineering, and arts. It focuses on training and education, providing opportunities for personal and professional development through online and in-person courses. The programs cater to a diverse population, including military veterans and their families, aiming to enhance skills and career opportunities in various fields.

📋 Description

• Lead paid media initiatives across PPL partnerships, emerging media, and audience testing to support National University’s enrollment goals • Manage and optimize PPL campaigns • Identify and test new media partners, channels, platforms, audience segments, targeting approaches, data sources, and media capabilities • Plan, execute, monitor, and optimize campaigns • Manage day-to-day relationships with assigned media partners • Improve lead quality, conversion, efficiency, and overall campaign performance • Develop structured tests and pilots to evaluate new media opportunities and determine potential for scale • Coordinate campaign assets, tracking, timelines, and stakeholder communication • Collaborate with creative, web, analytics, finance, and other internal teams • Monitor lead volume, lead quality, conversion, efficiency, spend, and other KPIs • Provide actionable recommendations to marketing leadership • Support budget management, forecasting, and reporting • Share learnings to inform broader Demand Capture strategy • May provide guidance, coaching, and performance management to direct reports as the team evolves

🎯 Requirements

• Bachelor’s degree in advertising, Communications, Marketing, Management, or a related field • 5+ years of experience in paid media, digital marketing, performance marketing, Demand Capture, or a related area • Experience managing external media or lead-generation partners, including performance-based or PPL campaigns • Experience managing and optimizing paid media campaigns against lead generation and conversion goals • Experience testing new media opportunities, audiences, targeting approaches, or emerging digital channels • Working knowledge of paid search, paid social, display, video, programmatic, and other digital media channels • Experience with audience segmentation, targeting, testing, and campaign measurement • Experience leading projects and working cross-functionally • Strong understanding of paid media and Demand Capture principles • Strong understanding of performance-based and PPL media models • Ability to analyze performance and translate data into actionable recommendations • Strong partner and project management skills • Proficient in Microsoft Office Suite • Ability to work independently and collaboratively in a fast-paced environment • Occasional travel

🏖️ Benefits

• Comprehensive well-being benefits for you and your family • Total rewards package • Remote work arrangement • Occasional travel opportunities