Growth Marketing Manager, Paid Social

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $95k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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• Just posted.
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Jobscan

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

👥 HR Tech

Consulting • Marketing • HR Tech

Jobscan is a company that specializes in helping job seekers optimize their resumes for Applicant Tracking Systems (ATS), thereby increasing their chances of securing job interviews. Using AI and machine learning technology, Jobscan provides tools such as a resume scanner, resume and cover letter optimization, and a LinkedIn profile optimizer. These tools help align resumes with job descriptions and improve match rates by suggesting relevant keywords and skills. Jobscan's services also include a resume builder, job application tracker, and various resources for optimizing job search materials, making it an all-in-one platform for job seekers looking to enhance their employment prospects.

📋 Description

• Own paid social end to end, starting with Meta/Facebook and Instagram, including strategy, account structure, audiences, bidding, budget pacing, daily optimization, and expansion into other platforms • Build and run a weekly creative testing engine for concepts, hooks, scripts, UGC, and short-form video • Own measurement by connecting spend to registrations, trials, and paid subscriptions using first-party data • Set up and maintain Meta Pixel and Conversions API with engineering • Run incrementality tests to measure the true impact of social • Scale budgets against cost-per-subscriber and payback targets, and cut ineffective activity quickly • Own organic social across LinkedIn, Instagram, TikTok, and YouTube, including content strategy and publishing • Manage community by responding to comments, messages, and reviews and turning customer feedback into content • Promote product launches, seasonal moments, January job-search activity, and Black Friday promotions across social • Build retargeting and audience strategy and coordinate with email lifecycle programs • Use Claude, ChatGPT, and other AI tools to increase creative output and accelerate analysis • Report weekly on performance and learnings • Partner with the Head of Marketing on budget, channel mix, and priorities

🎯 Requirements

• 4 to 7 years of growth or performance marketing experience • 3+ years of hands-on paid social experience with Meta Ads Manager • Direct ownership of paid social budgets of $10K+ per month • Track record optimizing downstream conversions such as purchases, subscriptions, CAC, and ROAS in a B2C product environment • Creative strategy experience with hooks, UGC, and short-form video • Fluency in Meta Pixel, Conversions API, UTMs, GA4, and attribution windows • Organic social experience, including account growth and community management • Strong ad copy, hook, and social post writing skills • Daily working fluency with Claude, ChatGPT, or similar AI/LLM tools, with quality checks before publication • Self-directed and capable of managing budgets and targets without daily oversight • Ability to build reports and draw conclusions from data • Based in the United States • Working hours must consistently overlap US Eastern time; EST, CT, or PT • Experience in career, HR, or job-search products is a differentiator • Experience with TikTok, Reddit, YouTube, or LinkedIn ads is a differentiator • Creator and UGC partnership management is a differentiator • Video editing with CapCut or Premiere and light design skills with Figma or Canva are differentiators • Incrementality or geo-lift testing experience is a differentiator • SQL or BigQuery skills are a differentiator • HubSpot experience is a differentiator

🏖️ Benefits

• Remote work • Competitive salary • Stock options • Flexible schedule • Unlimited PTO • 14 paid holidays • Paid sick days • Paid maternal/parental leave • 401(k) with employer match • Medical insurance with employer contributions • Dental insurance with employer contributions • Vision insurance with employer contributions • Life insurance • Health savings accounts • $1,000 office stipend • Monthly education stipend • Monthly internet stipend • Wellness stipend • Apple computer or PC of choice

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