Senior Product Marketing Manager, Enterprise Segment

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $112k - $154k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Define and own Boulevard’s upmarket segment across core verticals • Sharpen the upmarket ideal customer profile and map buying committee dynamics • Develop segment priorities, roadmapping points of view, and buyer insights • Craft positioning and narrative establishing Boulevard as the platform of choice for sophisticated operators • Develop messaging, competitive positioning, and proof points tailored to enterprise evaluation criteria • Equip sales with segment-specific tools, presentations, messaging, and collateral • Join strategic enterprise sales calls, customize materials, and refine approaches using buyer feedback • Develop proposal templates, scripts, and objection-handling materials • Partner with enablement teams to bring tools to frontline sales teams • Capture and prioritize product requirements from upmarket prospects • Bring market and buyer insights into R&D roadmapping discussions • Advocate for capabilities needed to win the upmarket segment • Ensure features are sequenced, framed, and released to reinforce the platform story and deliver enterprise value

🎯 Requirements

• 7+ years of product marketing experience • Significant experience marketing and selling to enterprise buyers in vertical SaaS • Track record building positioning and narratives for complex, multi-product platforms • Fluency in enterprise go-to-market motions, including buying committees, longer sales cycles, proof-driven evaluations, executive conversations, and objection handling • Deep experience developing enterprise sales tools • Experience marketing platform APIs and integrations to enterprise audiences • Ability to translate technical depth into commercial value • Demonstrated ability to influence product direction through structured market insight • Confident, precise communication and clear storytelling skills • Ability to engage with executives and account executives • Comfort leading in ambiguity and working without an established playbook • Bonus: experience with franchise or multi-location business models • Bonus: experience in vertical SaaS, particularly medspa, salon, or spa industries • Bonus: previous product marketing experience at companies serving or moving to enterprise customers • Bonus: hands-on experience with enterprise sales tools and methodologies

🏖️ Benefits

• Variable compensation program eligibility • 401(k) match • Dental insurance • Medical insurance • Vision insurance • Life insurance • Flexible vacation day policy • Fully remote work • Monthly work from home stipend • Family planning resources • Specialized support programs • Equity • Boulevard Bucks Learning and Development program