Senior Manager, Retention – Lifecycle

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JuneShine

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🏥 Healthcare

🏨 Hospitality

🍽️ Food & Beverage

💰 $24M Series B on 2021-11

Healthcare • Hospitality • Food & Beverage

JuneShine is a company that specializes in brewing and selling organic hard kombucha and kombucha spirits with a modern twist. They offer a variety of flavors that are gluten-free and made with real fruit juice and organic ingredients. Their products are designed to be low in sugar and free of artificial ingredients, providing a natural and refreshing beverage option. In addition to alcoholic kombucha, they also produce a traditional, non-alcoholic kombucha. With a focus on honest ingredients and sustainable practices, JuneShine provides customers with convenient and flavorful drink options. The company is also involved in community events and has a number of brand ambassadors who align with their lifestyle and values.

📋 Description

• Own the customer journey from first order through repeat, subscription, churn, and winback • Set and defend the retention roadmap and run a continuous test roadmap across flows, offers, creative, and timing • Build and report the retention dashboard covering churn, repeat rate, cohort retention, LTV, and subscription tenure • Partner with CX, paid, and brand teams to align lifecycle strategy and messaging • Turn new product launches into repeat purchase moments through cross-sell, trial-to-routine conversion, and subscription add-ons • Own email and SMS strategy, segmentation, deliverability, creative briefing, testing, and reporting • Direct the build of lifecycle flows including onboarding, education, cross-sell, replenishment, churn prevention, and winback • Segment by product, behavior, and acquisition channel; own revenue per recipient, CTR, CVR, opt-in growth, and list health • Own subscription performance in Stay AI, including MRR, active subscribers, churn, cohort LTV, and tenure • Own the cancellation flow and reduce involuntary churn through dunning and payment recovery • Improve the customer portal with CRO and development partners • Own the loyalty program, including mechanics, rewards, margin math, and impact on repeat rate and LTV • Own referral and ambassador programs, including refer-a-friend and subscriber-exclusive perks • Report to the Director of Growth

🎯 Requirements

• Must be 21+ years of age at time of application • 4+ years in DTC lifecycle marketing, directly owning email and SMS programs • Experience running retention for a subscription or replenishment business, including identifying churn drivers and effective interventions • Analytical ability to build cohort analysis, pull data, and distinguish meaningful results from noise • Ability to develop an executable creative brief • Track record of ownership, decision-making, and follow-through • Experience owning a subscription or replenishment business, including churn drivers, cohort tenure, and interventions • Track record designing and launching at least one lifecycle program from the ground up • Hands-on experience building cohort/retention analysis in Excel, SQL, or a BI tool without relying on a data team • Working fluency with a subscription platform such as Stay AI, Recharge, or Skio • Ability to write a strong creative brief and hold an agency accountable • Proven ability to influence growth, CX, brand, and tech partners without direct authority • Must reside in the United States • Nice to have: loyalty/rewards program experience, regulated product-category experience, TCPA/10DLC compliance, email deliverability, frequent product-launch experience, AI tools, and CRO/site-testing experience

🏖️ Benefits

• $125,000 - $135,000 per year, plus eligibility for a discretionary performance bonus • Unlimited Paid Time Off • Paid sick leave in accordance with state and local laws • Healthcare coverage: up to 90% company contribution for employees and 25% for dependents • Voluntary vision, dental, and accidental plans • 401(k) with up to 4% company match • Free financial coaching • Student loan match support • 529 education savings accounts • 12 weeks of paid Equal Parental Leave • $500 Baby Bonding Bucks • A sustainable baby gift • Dedicated parental leave support, including a personalized dashboard, full pay transparency, and a specialist to handle every logistical detail • Product and soft goods discounts & perks • Flexible hours • No micromanagement and trust as the default • A copy of Let My People Go Surfing for every new hire on day one