Lifecycle Marketing Manager – Retention

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LumiMeds

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

🏥 Healthcare

💊 Pharmaceuticals

☁️ SaaS

Healthcare • Pharmaceuticals • SaaS

LumiMeds is a telehealth patient-management platform connecting patients with licensed medical providers to deliver personalized weight-loss and longevity injectable treatments. The company offers telehealth consultations, prescription evaluation, and nationwide delivery of prescription and compounded medications (GLP-1s like semaglutide, tirzepatide, and NAD+), with subscription plans, monthly follow-ups, and direct-to-consumer pricing that does not require insurance.

📋 Description

• Own the end-to-end lifecycle marketing strategy across email, SMS, and CRM channels • Build, launch, and optimize automated customer journeys, including welcome, onboarding, activation, post-purchase, subscription renewal, replenishment, win-back, reactivation, referral, and loyalty journeys • Develop audience segmentation using behavioral, transactional, and demographic data • Design personalized lifecycle campaigns to improve retention and customer lifetime value • Execute A/B and multivariate testing across messaging, creative, timing, offers, and customer journeys • Analyze campaign performance and provide actionable KPI recommendations • Partner with Product and Engineering to implement lifecycle triggers and customer events • Collaborate with Creative and Copy teams on high-converting messaging • Monitor customer health metrics and identify churn-reduction opportunities • Build dashboards and communicate lifecycle performance to leadership • Improve marketing automation workflows and operational efficiency • Ensure communications comply with healthcare marketing regulations and brand guidelines • Audit the lifecycle ecosystem, improve automated journeys, establish a testing roadmap, and deliver measurable gains in retention, engagement, and customer lifetime value

🎯 Requirements

• 5+ years of experience in Lifecycle Marketing, CRM Marketing, Retention Marketing, or Email Marketing • Experience managing customer lifecycle programs for DTC, eCommerce, subscription, SaaS, telehealth, or consumer technology companies • Strong expertise in customer retention, reactivation, and subscription marketing • Hands-on experience building automated lifecycle journeys from scratch • Deep understanding of customer segmentation and personalization strategies • Strong analytical skills interpreting lifecycle performance metrics • Experience designing and executing A/B testing programs • Experience with several of: Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Oracle Responsys, Mailchimp, Customer.io, HubSpot, Google Analytics (GA4), Amplitude, Tableau, Looker • SQL and Shopify are preferred, not required • Comfortable working cross-functionally with Product, Engineering, Data, and Creative teams • Excellent written communication skills with strong attention to customer messaging • Highly organized and able to manage multiple campaigns simultaneously • Comfortable working in a fast-paced startup environment • Professional-level English communication • Availability to work U.S. business hours

🏖️ Benefits

• Remote work arrangement • Equal opportunity employment • Availability to work U.S. business hours