Senior Lifecycle Product Marketing Manager

🕒 July 7

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Kaseya

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

💰 $2M Venture Round on 2020-07

Cybersecurity • SaaS • Enterprise

Kaseya is a global provider of IT management software that offers a comprehensive suite of solutions designed to enhance the efficiency and security of IT operations for managed service providers (MSPs) and IT departments. With features that include endpoint management, cybersecurity, backup and recovery, and compliance management, Kaseya empowers organizations to automate processes, reduce costs, and protect critical data in a technology-driven environment. The platform leverages AI to streamline IT management, enabling teams to focus on strategic initiatives and improve service delivery.

📋 Description

• Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria. • Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases. • Improve time-to-value through automated, guided adoption programs. • Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline. • Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing. • Influence multi-product attach, expansion ARR, and renewal readiness. • Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products. • Build messaging frameworks that proactively reinforce value and risk mitigation. • Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers. • Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps. • Identify friction points and partner with Product and PMM to prioritize improvements. • Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes. • Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels.

🎯 Requirements

• 8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS). • Experience driving adoption, retention, or expansion through data-driven programs. • Ability to translate product and usage data into lifecycle insights and interventions.

🏖️ Benefits

• Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.