Analyst, Marketing Mix Modeling

🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $63k - $75k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📊 Marketing Analyst

🚫👨‍🎓 No degree required

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Keen Decision Systems

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2010

🤖 Artificial Intelligence

🤝 B2B

📣 Marketing

Artificial Intelligence • B2B • Marketing

Keen Decision Systems is an AI-powered Marketing Mix Modeling (MMM) platform that helps brands and agencies optimize their marketing investments and drive better revenue outcomes. By connecting marketing data to financial insights, Keen equips marketers to forecast, analyze, and effectively allocate their budgets across various channels in real-time. The platform uses advanced analytics and predictive modeling techniques, enabling users to understand the ROI of their marketing efforts and make informed decisions that boost profitability and growth.

📋 Description

• Support customers in improving marketing and media planning through the Keen Platform’s Bayesian modeling software • Support execution of Account Director strategies across a portfolio of named clients • Direct data aggregation, cleansing, and uploading into the Keen Platform • Provide data-source integration support to client users • Review model inputs and outputs for statistical fit, tactic ROIs, data quality, narrative support, and overall quality standards • Collaborate with Senior Analysts to suggest model changes that improve model health and support client narratives • Configure and run optimized marketing plans aligned with account strategies and client planning goals • Conduct one-to-one training for client users on the Plans feature • Configure reporting features and generate narrative and storytelling decks • Download PowerPoint report exports and develop initial story drafts for Account Directors and clients • Attend key client meetings remotely, including Top-to-Tops and Quarterly Business Reviews • Troubleshoot with and for clients, refine models, and support client business objectives • Monitor model updates for expanding accounts and identify optimization opportunities • Provide product-development feedback for platform enhancements

🎯 Requirements

• 2+ years of experience in a combination of marketing analytics, SaaS customer success, and/or data cleansing and management in academic or professional settings • Love of business software and willingness to use it extensively • Strong Excel skills and enthusiasm for organizing and analyzing data • Strong PowerPoint skills and ability to create effective presentation decks • Commitment to producing high-quality work • Self-starter who loves learning new things • Willingness and ability to learn Bayesian modeling • Established remote-work office • Must be authorized to work in the United States • Keen is unable to provide visa sponsorship

🏖️ Benefits

• Competitive compensation package • Monday–Thursday work week • Three-day weekends, with Fridays free to use as desired • Fully remote work from anywhere within the United States • Periodic in-person collaboration events within the United States • Conscious Culture work environment