
11 - 50 employees
Founded 2023
📣 Marketing
💼 Consulting
Marketing • Consulting
KeLe is a creative duo and strategic consultancy founded in 2023 by Kevin David and Levis Novaes. Operating at the intersection of creative direction, strategic planning, and cultural research, KeLe connects brands to emerging cultures with an innovative, inclusive perspective. The founders are also behind MOOC, a pioneering Black creative collective that spawned businesses and boosted market visibility for Black professionals in Brazil. KeLe has led cultural and strategic projects for global brands (Nike, Meta, TikTok, Instagram, Budweiser, Natura, Converse, L’Oréal, Nestlé, Faber-Castell), created the Jantar Preto platform celebrating Black professionals in luxury markets, and helped found the Observatório da Diversidade to promote inclusion of underrepresented groups in communications. The duo’s work is recognized by industry awards and juries, and in 2025 they took on roles as Creative Directors at Le Pub São Paulo, expanding their influence across the creative industry.
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11 - 50 employees
Founded 2023
📣 Marketing
💼 Consulting
Marketing • Consulting
KeLe is a creative duo and strategic consultancy founded in 2023 by Kevin David and Levis Novaes. Operating at the intersection of creative direction, strategic planning, and cultural research, KeLe connects brands to emerging cultures with an innovative, inclusive perspective. The founders are also behind MOOC, a pioneering Black creative collective that spawned businesses and boosted market visibility for Black professionals in Brazil. KeLe has led cultural and strategic projects for global brands (Nike, Meta, TikTok, Instagram, Budweiser, Natura, Converse, L’Oréal, Nestlé, Faber-Castell), created the Jantar Preto platform celebrating Black professionals in luxury markets, and helped found the Observatório da Diversidade to promote inclusion of underrepresented groups in communications. The duo’s work is recognized by industry awards and juries, and in 2025 they took on roles as Creative Directors at Le Pub São Paulo, expanding their influence across the creative industry.
• Develop and execute product line strategies aligned with organizational goals and sales initiatives • Manage lifecycle planning, portfolio positioning, and cross-selling initiatives for assigned products • Monitor industry trends, customer needs, and competitor offerings to adjust positioning and strategy • Lead strategy and execution for a portfolio of industrial instrumentation products • Identify opportunities to expand instrumentation offerings and strengthen relationships with key vendor partners • Own day-to-day relationships with assigned manufacturers and suppliers • Negotiate pricing, programs, rebates, and marketing funds • Coordinate communication between suppliers and internal teams • Collaborate with vendors on joint business planning to drive adoption and market share • Represent Kele Industrial Automation at distributor meetings hosted by key vendors • Provide product training, resources, and expertise to the sales team • Serve as product subject matter expert for opportunity development and customer acquisition • Partner with field sales teams on customer engagements, joint sales calls, and application-based solution development • Provide guidance on product selection for industrial applications and translate customer requirements into solutions • Support marketing campaigns, content creation, promotional strategies, and product messaging • Participate in trade shows, webinars, and events as a product SME • Conduct product training for internal sales teams and external customers • Develop tools, guides, and resources for product-related discussions • Lead foundational industrial instrumentation training for new sales team members • Deliver ongoing education across instrumentation categories and applications • Ensure adherence to standardized processes for product launches, supplier onboarding, and marketing execution • Provide input into operational improvements and product-management best practices
• Bachelor’s degree in Engineering, Industrial Distribution, or related field • Strong analytical and strategic thinking skills with a focus on execution and outcomes • Excellent communication, negotiation, and interpersonal abilities • Experience working in cross-functional environments and managing competing priorities • 5+ years of experience working with industrial instrumentation products or related technical solutions • Demonstrated ability to apply technical product knowledge to real-world customer applications • Experience supporting sales teams through training, customer engagement, and solution development • Familiarity with ERP/CRM systems (e.g., Epicor, Salesforce, Power BI, Microsoft CRM) • Knowledge of industrial controls, instrumentation and sensor products, including Measurement & Inspection sensors, RFID, Barcode, Safety, LIDAR, Vision, Thermal, Pressure, Level, Temperature Controls, and Flow • Familiarity within industrial vertical markets such as food & beverage, pulp & paper, water & wastewater, oil & gas, chemical, power, and manufacturing • Experience working with major industrial sensor & instrumentation manufacturers • Familiarity with leading automation and instrumentation platforms is strongly preferred • Background supporting a wide range of industries and applications
• Medical, vision, and dental insurance • HSA FSA (medical and dependent care) • 401(k) with employer match up to 4% with immediate vesting • Employer-paid short- and long-term disability coverage • Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available • Paid time off and paid holidays • Tuition reimbursement • Paid maternity leave
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