Senior Director, Global Campaigns – Experiences

🔥 15 hours ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 12%

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Keune Haircosmetics | B Corp

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501 - 1000 employees

🏭 Manufacturing

🍽️ Food & Beverage

💼 Consulting

Manufacturing • Food & Beverage • Consulting

Keune Haircosmetics is a family-owned hair care brand that has been crafting high-quality hair products since 1922. Specializing in a wide range of hair care and hairstyling products for both professionals and consumers, Keune offers solutions such as shampoos, conditioners, and styling gels that focus on various benefits like color protection and hydration. The brand is committed to sustainability and aims to create a positive impact for people and the planet, aligning with its designation as a B Corporation.

📋 Description

• Translate brand, consumer and business priorities into global campaign strategies and creative briefs • Develop integrated 360 campaign platforms across paid, earned, owned, social, creator, retail, pro, digital and experiential channels • Own campaign-level go-to-market plans, timelines, toolkits and market guidance • Drive day-to-day campaign development and programming across internal teams, agencies and markets • Ensure global consistency while enabling locally relevant execution • Oversee global retail and support global pro marketing, ensuring retailer and distributor plans align with global campaign strategy and go-to-market • Translate K18’s cultural strategy into partnerships, collaborations and brand activations • Identify and execute against emerging cultural moments, communities and collaborators • Develop and manage the cultural activation calendar • Lead partnerships from opportunity identification through concept, negotiation, launch and amplification • Develop and deliver high-impact launches, experiences, pop-ups, stunts and major brand tentpoles • Drive U.S. experiential execution while creating frameworks that can scale globally • Extend campaigns into merchandise, gifting and other physical expressions of the K18 brand • Partner across PR, Social, Creator, Retail, Creative and International to maximize impact • Champion K18’s global marketing creative and cultural ambition • Serve as day-to-day senior campaign lead across internal teams and agency partners • Connect cross-functional teams around one campaign plan • Establish and track milestones, deliverables and accountability from brief through execution • Within 12 months, deliver breakthrough global campaigns, cohesive 360 GTM plans, partnership and activation pipelines, scalable toolkits, and seamless orchestration across teams and agencies

🎯 Requirements

• Must be based in NYC • 12+ years of experience across brand marketing, integrated campaigns, partnerships and experiential • Proven track record developing and delivering breakthrough global 360 campaigns • Strong creative and cultural judgment with the ability to translate strategy into compelling consumer ideas • Deep understanding of culture, creators, partnerships and experiential marketing • Experience developing global GTM plans and scalable market toolkits • Strong agency leadership and cross-functional orchestration skills • Comfortable operating in a fast-moving global organization and driving complex work through execution

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